Latest CRM Blog
New CMO Study Finds Marketers Guilty
A new CMO Council study only confirms what most business owners begin to suspect after investing a few hundred dollars in CRM and not getting any results. Marketers generally fail to make proper use of CRM data. Of the companies studied in the report, only 16 percent rated themselves as effective with CRM; the majority […]
Soffront Stays in Front With Excellence Award
Soffront has won the 2008 CRM Excellence Award given every year by the Technology Marketing Corporation Customer Interaction Solutions® magazine. The magazine has been delivering quality CRM information since 1982. “We are pleased to receive this prestigious award for the third year in a row,” said Manu Das, Soffront president and founder. “As the leader […]
Integrate Your SaaS CRM With Bungee Connect
Bungee Labs™ has announced the release of its development and hosting platform-as-a-service (PaaS) to build web applications that integrate SaaS CRM applications that have hitherto worked in isolated silos. CRM solutions from companies as diverse as NetSuite, Oracle, and Salesforce.com can be integrated with multiple data sources ERP systems, Microsoft Exchange, scheduling and inventory management […]
May The DataForce Be With You
DataForceCRM, a provider of online sales tools is offering its online sales software and CRM product for free to all those who register at their site. The software is open source with no user fees attached. The software will be hosted on a dedicated server for each company; fees include hosting and training fees. Features […]
SugarCRM Hits The Road
SugarCRM has announced its CRM Acceleration World Tour which will commence in Atlanta on Thursday, April 10th and cover 15 cities across 10 continents. The tour will cover Boston, Chicago, Miami, New York City, Frankfurt, London, Sydney, Tokyo and Toronto. It is being sponsored by IBM and RIM. The objective of the CRM Acceleration sessions […]
Packaged CRM Brings New Benefits
Packaged CRM is available in many forms and the biggest advantage that it offers is that of reduced implementation time, in some cases bringing it down to 65%. The advantages of reduced deployment times include cost savings, quicker ROI, less chances of employee frustrations, more time to focus on customization and to orient the CRM […]
Oracle Announces New Integration
Oracle has announced what it calls call “enhanced support across Oracle’s core BI foundation software, Hyperion Essbase and Oracle Business Intelligence Suite Enterprise Edition Plus (Oracle BI Suite EE Plus).” Regarding Oracle BI Applications company officials state that they “offer new support for the Oracle E-Business Suite R12 including pre-built content and adapters for Financials, […]
Gartner Guidelines For CRM Success
Gartner has issued some sage advice for CIOs who wish to target, attract, and retain new customers. It is the outcome of a worldwide survey of 1,500 CIOs by Gartner. The research firm has outlined seven initiatives that organizations should focus on to build customer loyalty and satisfaction. The suggestions stress those aspects that are […]
SMBs Can Now Get StreetSmart Through InfoStreet
InfoStreet Inc has announced the arrival of Version 2 of its web-based CRM application suite, StreetSmart. The offering is aimed at SMBs and is significantly cheaper than competing products, it costs around $10/user and allows your business to track leads, gain customers, and manage your business as it grows. InfoStreet has pitched its CRM as […]
A Human View On CRM Adoption
Wayne Human, head of Product Strategy and Innovation in the Software Engineering business unit at The IQ Business Group, feels that CRM has generally failed to live up to its expectations. It is only now that the application technology is beginning to deliver desired results. Early on, the problem with the first- and second-generation CRM […]