Tag: "Gartner"

Social CRM is an IT Priority for 2010, Says Gartner Research

Gartner research finds that CRM solutions, in the form of social media marketing, remain a high priority item for business CIOs in 2010. Attracting and retaining new customers will be the number five priority for CIOs in 2010, according to the analyst group’s study from earlier this year. Other arbitrary factoids from Gartner include: 90% […]

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Microsoft Dynamics CRM Noted as Industry Leader by Both Gartner and Forrester Research

In the past month, Microsoft Dynamics CRM has been noted as an industry leader by two independent analyst consultancies. Forrester Research named Microsoft Dynamics CRM a Leader in the Forrester Wave CRM Suites Customer Service Solutions for the third quarter of 2010, while Gartner named Dynamics a Leader in the Magic Quadrant for Sales Force […]

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Gartner Guidelines For CRM Success

Gartner has issued some sage advice for CIOs who wish to target, attract, and retain new customers. It is the outcome of a worldwide survey of 1,500 CIOs by Gartner. The research firm has outlined seven initiatives that organizations should focus on to build customer loyalty and satisfaction.  The suggestions stress those aspects that are […]

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CRM Spending Continues To Increase

Here’s the lowdown on yet another study on CRM, this time by Gartner. Sometimes I feel that CRM single-handedly keeps a lot of these research companies afloat. Anyway, a Gartner October 2007 study states that the European CRM software market is expected to grow at the rate of 12% in 2008. The growth rates in […]

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