Chatter about Salesforce Chatter
Salesforce.com, the customer relationship management (CRM) cloud computing company, announced the expansion of their social feature Chatter today. The application is embedded in their CRM platform and adds a social, collaborative element to the web-based CRM.
Salesforce.com CEO, Mark Benioff, is following the Social CRM trend, by enhancing Chatter to have following options similar to Facebook/Twitter. The goal of integrating social elements to the cloud CMS platform would be to optimize social networking.
Salesforce.com was created to connect enterprises to information about their customers at any given moment. Benioff wants to take the idea a step further with Salesforce Chatter to make his web-based CRM even more social and informational. Benioff explains: “We are in the era of Cloud 2, where social networking use has surpassed e-mail, Facebook and YouTube use have outpaced search, and new mobile devices like the iPad are creating entirely new ways to interact with information”.
The Cloud 2 era for the web-based CRM Company will focus on real-time collaboration across mobile devices and integrating social media with CRM.
Salesforce Chatter will also feature an app-to-app engagement, like its social media counterparts. Although unlike its social media counterparts, Chatter conversations will be more CRM-centric instead of the inane conversations we are exposed to à la Facebook.