Category: CRM Trends

One-Stop Shop CRM: Amdocs Announces CES 8

At the end of last month, Amdocs announced a new version of their Customer Experience Systems (CES) product, as well as some impressive fiscal 1st quarter earnings. The overall good reviews of Amdoc’s CES 8 make their quarterly earnings less of a surprise, as one of Analysys Mason’s senior analyst noted it was a marked […]

Tags: , , ,

Spring Is Almost Here! Salesforce.com Talks Spring ’10

Earlier this month, Salesforce.com announced the 31st generation release that will bring new features to Sales Cloud 2, Service Cloud 2, and Force.com: Spring ’10. Salesforce offers three releases a year, but this latest one will bring an entirely new user interface. There weren’t a large number of details given outside of the press release—we’ll […]

Tags: , , , , ,

More Social Media in CRM: SAP CRM 7.0 Gets Twitter

Perhaps SAP is so tired of hearing criticism for their ERP product that they’ve decided to beef up their CRM platform for a while. That’s right, this week SAP announced that SAP CRM 7.0 would live in the future, and features a Twitter integration. Twitter is where many enterprise software companies have begun their foray […]

Tags: , , ,

CRM for Everyone! Why Hotels Are in Need of Better CRM Programs

Earlier this month, CRM Magazine drew attention to the retail industry as one in need of more CRM; another such industry with room for CRM improvement is perhaps a less obvious one: hotels. There are 4.4 million hotel rooms in the United States, according to the American Hotel and Lodging Association (AHLA), and that number […]

Tags: ,

CRM for Retail to Grow in 2010

This year, the retail industry is one that is expected to adopt significant CRM implementations, as the rise in digital outreach is changing retailers’ marketing orientation in a big way. Online shopping is fast becoming some customers’ preferred method, and with its omnipresence has come some very sophisticated purchasing portals. According to the folks at […]

Tags: ,

Forrester Outlines 5 Trends in Application Development

It isn’t just individuals that make New Year’s resolutions—companies make them as well. Forrester Research recently released a report about CRM applications, as a guide to companies looking to tighten up application development without breaking the bank this year. This week, Lauren McKay at CRM Magazine took to the publication’s website and outlined five routes […]

Tags: , , ,

Big News for iPhone CRM in 2010? We Hope So!

We like to spend a bit of time examining iPhone CRM trends here—and mobile CRM in general—and so we can’t end this week without taking a look at the week’s most-discussed item: Google’s Nexus One smartphone. Every time a new smartphone is released, questions arise as to whether or not it will be the mobile […]

Tags: , , ,

KANA & IBM’s SOA Layer – What Will Happen Now That KANA Has Been Acquired?

At the tail end of 2009, private equity firm Accel-KKR announced it would be purchasing KANA Software for $41 million. The acquisition has been finalized, and more details have come to light, and the main difference is that KANA will no longer be a public company. KANA’s VP of Marketing, Keith Goldberg, noted that company […]

Tags: , , , ,

Social Media for Enterprise Will Proliferate in 2010–But How?

Today, CRM Magazine’s Jessica Tsai noted an expected increase in social media spending in marketing departments. The news isn’t surprising—we heard for the better part of 2009 that social networking was the new big thing in CRM for lead outreach and relationship development—but this time the information is backed up by a report from the […]

Tags: , , ,

Google Fights Microsoft for Small Business Users, Acquires DocVerse

Looks like Google is determined to remain competitive in the small business CRM market, as today they announced they are closing an acquisition of DocVerse, a service facilitating collaboration around Microsoft Office documents. Given the number of small businesses managing CRM via free online applications, this could be big news. San Francisco-based DocVerse has previously […]

Tags: , , , , , ,