Marketing Automation Solution "Spark by Marketo" Is 2012 Stevie® Awards Finalist

New Small Business Marketing Software Lauded for Igniting Growth

SAN MATEO, Calif., Feb. 2, 2012 – Marketo, the fastest-growing provider of Revenue Performance Management (RPM) technology, today announced that its marketing automation solution for small businesses, Spark by Marketo, has been named a finalist in the new product and services category in the sixth annual Stevie Awards for Sales & Customer Service.

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Spark by Marketo is a new brand of marketing automation and sales effectiveness solutions that help small businesses – the fastest-growing and largest segment of today’s economy – grow revenue faster.  Spark creates meaningful, cost-effective marketing campaigns using inbound marketing, search, email, events and social media; automates lead nurturing efforts; and accurately scores leads, so salespeople can focus on the right opportunities to bring in more revenue. In December, Spark received a 2011 Product of the Year Award from Customer Interaction Solutions magazine, and was the only RPM and marketing automation solution to receive this critical award. 

More than 1,000 entries from organizations of all sizes and in virtually every industry were submitted to this year’s Stevie’s competition, an increase of almost 30% from 2011. Finalists were determined by the average voting scores of 93 professionals worldwide, acting as preliminary judges. Alongside Spark as finalists in the subcategory Marketing Solution – New include enterprise cloud computing company and multi-channel communication platform LivePerson.

“We are thrilled Spark has been recognized by this prestigious awards program and represented alongside many innovative nominees,” said Paul Albright, chief revenue officer, Marketo. “We developed Spark to fuel dramatic growth for emerging businesses. Powerful, affordable marketing automation software gives them the freedom to get back to what’s most important: running their businesses and growing fast.”

“We’re delighted to kick off our celebration of the 10th year of the Stevie Awards movement with the 2012 Stevie Awards for Sales & Customer Service, which will be the first program in which we’ll bestow Silver and Bronze Stevie Awards,” said Michael Gallagher, president and founder of the Stevie Awards.  “It’s gratifying and inspiring to have received so many remarkable entries for this year’s competition.  I know the final judges have a tough task ahead of them to determine the Stevie Award placements.”

Nicknamed the Stevies for the Greek word “crowned,” the final results will be announced during a gala banquet on Monday, February 27 at Caesars Palace in Las Vegas, Nevada.  Finalists from the U.S.A. and several other nations are expected to attend.  

Details about the Stevie Awards for Sales & Customer Service and the list of Finalists in all categories are available at

Revenue Performance Management (RPM) Defined

Revenue Performance Management (RPM) extends beyond traditional marketing automation and lead nurturing technologies to optimize interactions with buyers across the revenue cycle and accelerate predictable revenue growth. It includes the full range of online and offline customer interaction channels, including web, mobile, social and events. Marketo’s vision is to provide the tools, thought leadership, and best practices to change how marketing and sales work — and work together — to help companies of all sizes accelerate predictable revenue growth.

About Marketo

Marketo is the fastest growing provider in Revenue Performance Management. Marketo’s powerful yet easy-to-use marketing automation and sales effectiveness solutions transform how marketing and sales teams of all sizes work — and work together — to drive dramatically increased revenue performance and fuel business growth. The company’s proven technology, comprehensive services and expert guidance are helping more than 1,558 enterprise and mid-market companies around the world to turn marketing from a cost center to a business-building revenue driver. Marketo also offers Spark by Marketo™, a new brand of marketing automation tailored specifically for small businesses – the fastest-growing and largest segment of today’s economy.

Marketo was recently named one of “America’s Most Promising Companies” by Forbes Magazine, the fastest-growing private company of 2011 by the Silicon Valley Business Journal, and the “2011 CRM Market Leaders Awards Winner for Marketing Solutions” by CRM Magazine. For more information, visit, or subscribe to Marketo’s award-winning blogs at

About The Stevie AwardsStevie Awards are conferred in four programs: The American Business Awards, The International Business Awards, the Stevie Awards for Women in Business, and the Stevie Awards for Sales & Customer Service.  Honoring organizations of all types and sizes and the people behind them, the Stevies recognize outstanding performances in the workplace worldwide.  Learn more about The Stevie Awards at

Sponsors and supporters of the 6th annual Stevie Awards for Sales & Customer Service include American Support, Coloredge Los Angeles * New York, Competence Call Center, SDL and ValueSelling Associates.

PR Contact:Jen HowardMarketo650-240-4632jen [at] marketo [dot] com


Source: Marketo

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