Category: CRM Trends

Microsoft Drives CRM Success

Microsoft announced that the Mitsubishi Caterpillar Forklift Europe BV (MCFE) Company was awarded with the Gartner CRM Excellence Award for Efficiency for its customer relationship management (CRM) project. MCFE, a Netherlands based company that manufactures, sells and distributes forklifts and corresponding parts, was able to streamline their order entry and processing, IT support requests, and […]

Mobile CRM: MaxMobile CRM Gets A Boost with The Release of Maximizer CRM 11

Maximizer Software had a big day today, as they announced the latest version of their CRM platform, Maximizer CRM 11. And in a lot of ways, Maximizer’s news will have a big impact on the CRM market in general, considering their mobile CRM component is one of the crowning glories of CRM 11. Maximizer CRM […]

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Actionable Social CRM Data! Radian6 Introduces The “Social Phone”

By now, those familiar with the CRM industry and trends (as well as those searching for the right CRM platform) know that the ability to mine social media data is critical. However, information that comes from social networks is largely unfiltered, and no matter how many social media advocates shout their messages of adoption, adding […]

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Pegasystems Purchases Chordiant – Is CRM+BPM The Next Big Thing?

Big news for the CRM market today: Pegasystems announced plans to acquire Chordiant Software, the “customer experience optimizer.” Pegasystems and will be purchasing Chordiant for $161.5 million, or $5 per share. The deal was approved unanimously by both companies’ boards, and is expected to finalize in the second quarter of this year. As Pegasystems specializes […]

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The Cloud Challenge! RightNow Changes The SaaS CRM Game with New Prices & An Industry Contest

Today, RightNow Technologies made a big move in encouraging CRM users to take up cloud platforms with the RightNow Cloud Services Agreement (CSA)—a client-focused approach to solution licensing. The overarching goal is to eradicate the hidden costs, intense maintenance bills, and shelfware often involved in current SaaS contract, filling in gaps to make contract negotiation […]

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Another Social CRM Layer: Zoho Gets Facebook Connect

The relation between CRM and social media is a valuable one, and this week it continues to grow as Zoho integrates the ability to login with Facebook Connect. Zoho’s online productivity suite is constantly innovating, and already allows users to use their Google, Google Apps, and Yahoo accounts to log into Zoho Apps—in fact, Zoho […]

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Sybase to Expand Mobile CRM, And It Could Mean Big Improvements to SAP CRM

Since the purchase of Mobile 365 in 2006, Sybase has been providing effective mobile messaging solutions for B2C marketing and outreach. And only last week they announced they’ll be extending Sybase 36—their mobile messaging platform that includes mobile CRM support. Sybase has a good mobile CRM portfolio, and customers even include the company everyone hopes […]

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Social CRM May Be in The Early Stages, But It’s Invaluable

Social CRM has been a contentious topic for almost three years now, with one side claiming that integrating social media into enterprise practices is not a means of success, and the other side arguing that companies neglecting social network outreach are doomed. In its fledgling stage, Social CRM’s benefits are not always simply discerned, and […]

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iPhone CRM News: IBM Brings Collaboration to The iPhone, and The BlackBerry Is Falling From Grace

It may not be the biggest surprise to hear iPhone-related announcements while the Macworld conference is taking place, but we at BlogCRM are always interested in seeing that phone’s trajectory in becoming an enterprise staple, and the iPhone CRM functions that arise. Today’s news: IBM will demonstrate new enterprise-facing collaboration software (from the Lotus Software […]

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Business Apps Made Easy (Literally) with Salesforce.com’s Visual Process Manager

Since last November’s Dreamforce convention, talk regarding Salesforce.com has been largely about Salesforce Chatter, their enterprise social network and collaboration platform. But since the beginning of the New Year they’ve announced their Spring ’10 update, and more recently, the Force.com Visual Process Manager—these updates are naturally less flashy without the weight of a company conference, […]

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