Category: CRM Trends

SAP and Siebel may be falling off the top of the CRM ladder

Currently, Forrester rankings show that SAP and Oracle-Siebel are the leaders in CRM software. However, competition is close at their heels. Because the CRM software market has developed immensely in recent years, this has made it difficult to make distinctions between products. The Forrester report stated that the reason Siebel and SAP do so well […]

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RightNow Makes A Big Move Into Mobility

On May 20th, RightNow Technologies announced the release of RightNow Mobile, a new on-the-go way for companies to engage with consumers via any mobile device. RightNow Mobile allows customers to receive interactive support through smartphones, tablets, GPS systems, and game consoles using three different techniques: web self-service, web chat, and guided assistance. Web self-service allows […]

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Sybase unveils Mobility Platform: servers, applications, services for mobile CRM

Everyone wants to jump on the mobile space bandwagon in a world filled with users who use smartphones for personal and work purposes; Sybase is attempting to get ahead early in this growing trend. Last Thursday, Sybase unveiled its Mobility Platform, which is a comprehensive framework of mobility servers, mobile applications and services for the […]

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“Social CRM” Should be a Redundant Phrase

These days forward-looking companies build social networks into their core marketing strategies., but sometimes there is a disconnect between existing CRM systems and the rising tide of social networking engagements. Companies with closed-off CRM systems aren’t really doing CRM at all. Marketers put customer relationship management (CRM) systems as a primary resource to feed leads […]

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Gartner Research Includes Pegasystems and RightNow in Magic Quadrant for CRM Customer Service Contact Centers

New players join Oracle Siebel, Microsoft and Salesforce.com as the market seeks to empower agents and deliver next-generation service. There aren’t a lot of commonalities between the listed vendors in Magic Quadrant except that they have systems to help customers post-sale. To be fair, very few enterprises have cookie-cutter customer service requirements and these vendors […]

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SugarCRM: Harder, Better, Faster, Stronger

SugarCRM, the popular cloud CRM vendor, launched a new UI for Sugar 6. Sugar 6 is one of SugarCRM’s open source applications. The UI redesign is focused on improving Sugar 6’s speed, search and reach with third party applications and mobile device integrations. SugarCRM wanted their SaaS application to work fast and operate as if […]

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What Does iPhone CRM Need to Beat BlackBerry CRM?

We’ve been following iPhone CRM’s progression since the first application was announced, and since then, we’ve been waiting to see whether the iPhone would dominate the enterprise market or remain a sort of “it” status marker. Since the iPhone’s release in 2007, iPhone CRM has come a long way—plenty of vendors are offering sophisticated applications, […]

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Healthcare CRM and Social Media?

The healthcare customer relationship management (CRM) company, REACH3, announced they will be implementing new tools to monitor social media strategies. The company wants to move towards integrating healthcare CRM with social media. Social CRM seems to be the common trajectory for various CRM segments nowadays, from help desks to healthcare. REACH3’s new technology uses sites […]

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iPad CRM? Seems Unlikely at Present

Oh, iPad! What will enterprise do with you? Will we see an outpouring of iPad CRM soon? Let’s take a look at the facts first… There’s always a surge of excitement when a new computer-like device is released. Laptops are now so ubiquitous it’s difficult to imagine a time without them—much less a time when […]

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