Marketo Adds Key Executives to Extend Dramatic Growth and Customer Success
Revenue Performance Management Leader Names Sharon Zezima General Counsel, Jason Holmes Services SVP
SAN MATEO, Calif. (February 14, 2012) – Marketo, the fastest-growing provider of Revenue Performance Management (RPM) technology, today announced the appointment of Sharon Zezima as vice president, general counsel & corporate secretary and Jason Holmes as senior vice president of client services. These additions forward the company’s goals of maintaining its exceptional customer success and solid growth trajectory after the marketing automation and sales effectiveness software vendor posted a record-breaking 2011.
Zezima brings more than 20 years of experience in the areas of transactional and intellectual property, corporate governance, securities, compliance and employment, mergers and acquisitions, and global operations. Zezima joins the company from Electronic Arts Inc., where, as vice president and deputy general counsel, she oversaw all areas of legal support for the company’s interactive, mobile/social game development and publishing businesses.
Holmes will further develop and expand the company’s comprehensive services, enabling Marketo customers to quickly take their Revenue Performance Management practices to the next level. With more than 15 years in software presales and professional services, Holmes brings deep expertise in creating and delivering the programs required to meet the demands of a fast-growing customer base. Before joining Marketo, Holmes was vice president of worldwide consulting at Omniture, acquired by Adobe Systems.
“I am extremely pleased to welcome Sharon and Jason to the Marketo executive team,” said Phil Fernandez, president and CEO, Marketo. “Sharon’s strong background in governance and Jason’s longstanding track record of building high performance teams will undoubtedly be a strong benefit to the business and will take us to the next level.”
Revenue Performance Management (RPM) Defined
Revenue Performance Management (RPM) extends beyond traditional marketing automation and lead nurturing technologies to optimize interactions with buyers across the revenue cycle and accelerate predictable revenue growth. It includes the full range of online and offline customer interaction channels, including web, mobile, social and events. Marketo’s vision is to provide the tools, thought leadership, and best practices to change how marketing and sales work — and work together — to help companies of all sizes accelerate predictable revenue growth.
Marketo is the fastest growing provider in Revenue Performance Management. Marketo’s powerful yet easy-to-use marketing automation and sales effectiveness solutions transform how marketing and sales teams of all sizes work — and work together — to drive dramatically increased revenue performance and fuel business growth. The company’s proven technology, comprehensive services and expert guidance are helping more than 1,600 enterprise and mid-market companies around the world to turn marketing from a cost center to a business-building revenue driver. Marketo also offers Spark by Marketo™, a new brand of marketing automation tailored specifically for small businesses – the fastest-growing and largest segment of today’s economy.
Marketo was recently named one of “America’s Most Promising Companies” by Forbes Magazine, the fastest-growing private company of 2011 by the Silicon Valley Business Journal, and the “2011 CRM Market Leaders Awards Winner for Marketing Solutions” by CRM Magazine. For more information, visit www.marketo.com, or subscribe to Marketo’s award-winning blogs at blog.marketo.com.