Zoho Adds Another Integration, This Time It’s for Google Docs

For companies offering CRM lite solutions, or CRM for small businesses, Google Apps has acted as a formidable opponent. But some companies, like on-demand CRM provider Zoho, have smartly  relied on the “if you can’t beat ‘em, join ‘em” motto, and today they announced the launch of a full integration between Google Docs and their Apps.

Zoho has previously launched a sign-in integration with Google Apps, but with this new integration, users can attach files from Google Docs to Zoho CRM within Leads, Accounts, and Cases. Users who want to attach a document from Google Docs will be prompted to authenticate using their Google credentials (via oAuth), and when that is done, the document will be listed in Zoho CRM. Users will also be able to attach Google Docs files while composing messages in Zoho Mail, by uploading the documents directly from Google Docs or Zoho Docs.

Zoho Projects is another application now integrated with Google Apps. First, the productivity startup launched Zoho Projects for Google Apps, and now users have the option to attach documents from Google to the “Documents” module in Zoho Projects.

This latest integration is another step in Zoho’s strategy of improving their existing product with add-ons and integrating with bigger names. They also support Microsoft SharePoint, and Yahoo IDs. It will be interesting to see how this strategy fares with the upcoming release of Microsoft 2010.

Below, a presentation outlining the Google Docs integration:

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