Sybase unveils Mobility Platform: servers, applications, services for mobile CRM

Everyone wants to jump on the mobile space bandwagon in a world filled with users who use smartphones for personal and work purposes; Sybase is attempting to get ahead early in this growing trend.

Last Thursday, Sybase unveiled its Mobility Platform, which is a comprehensive framework of mobility servers, mobile applications and services for the enterprise. They are trying to prepare for the ongoing shift of people who conduct mobile commerce and still require the backbone of an IT system that provides security, analytics and 24/7/365 access.

With this new mobility platform for more than just mobile CRM, Sybase wants to do away with siloed systems and device interoperability problems. The Sybase Mobility Platform consists of:
  • Sybase Mobile Servers: includes Sybase Unwired Platform (SUP) development, Sybase Afaria Device Management Suite, Sybase iAnywhere Mobile Office and SQL Anywhere
  • Mobile Applications: includes Sybase Mobile Sales for SAP CRM, Sybase Mobile Workflow for SAP Business Suite and Sybase mBanking 365
  • Sybase Mobile Services/mCommerce Services: for both developed and emerging markets
  • Enterprise Services: apps and services for mobile marketing and mobile CRM,
  • Operator Services: partnerships with 900 mobile operators.

In terms of priorities however, Sybase is focusing on core concerns such as security, device management and mobile commerce first; then CRM and analytics. With Sybase’s strong connections (SAP recently acquired Sybase), it’s clear that the appeal of Sybase to SAP extends to its real-time in-memory analytics.

We’ll just have to wait and see how this enormous and ambitious mobility platform plays out.

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