Hooray for tibbr! TIBCO Cuts The Noise With A Twitter-Like Tool for Enterprise
With the recent releases of social-networking platforms for enterprise (see: Salesforce Chatter, SugarCRM Cloud Connects and Social Feeds), the influx of social-media tools for business is unsurprising, but watching it all unfold is quite a treat. This week, TIBCO Software announced that next year they’ll be launching tibbr, a social-feed service that apes Twitter. tibbr will be available internally in a week, and will have a general release in the first quarter of 2010.
Like productivity software providers before it, TIBCO is eschewing the “social network” context of their new tool, and is calling tibbr a device for “workplace communication.” While tibbr is very much a Twitter-like service behind the corporate firewall, one of the significant ways it differs from the micro-blogging platform is that you can follow and search for people and subjects, which allows enterprise users to focus on the real-time developments in departments and tasks relevant to their jobs.
Social media in enterprise has received a lot of flak for creating unwanted noise that detracts from business, and tibbr aims to cut down on the racket with subject filters that eliminate duplicate posts (what Twitter users would think of as retweets) and allows users to choose the form and frequency of information delivery. tibbr is built on TIBCO’s own cloud-based infrastructure, Silver, and integrates directly with any enterprise system.
On his ZDNet blog, Dana Gardner writes that tibbr could replace email in the corporate sphere, and become the space where people “live” at work. This could very well be the case, as tibbr is offering enterprise some of the most efficient implementation of real-time technology. Unlike Salesforce’s, and now SugarCRM’s offerings, tibbr does away with some of the distracting information—profile pages, personal information, etc.—and gives a bare-bones update on the relevant subjects. When compared to Chatter and Cloud Connects, tibbr might seem cold and impersonal. But it’s through this personal distance that tibbr is poised to be the more efficient, real-time tool.
Below is a video TIBCO CEO Vivek Ranadivé giving a brief overview of tibbr, and calling it a step toward “Enterprise 3.0” (the integration of real-time and enterprise platforms).