SAP Releases BlackBerry CRM
Recently, Sybase, an SAP company that focuses on enterprise and mobile software, announced the release of Sybase Mobile Sales for SAP CRM for BlackBerry smartphones. This new app will extend SAP CRM to BlackBerry smartphones.
The new mobile CRM solution for BlackBerry offers real-time SAP business and customer analytic information that vastly improves information workflow through the enterprise. The mobile CRM integrates with BlackBerry technology to feature up-to-the-minute alerts through the push technology. Overall, the BlackBerry CRM looks to leverage the IT infrastructure to improve worker efficiency and performance by utilizing the SAP mobile solution.
Mobile CRM solutions are one of the most adopted technology applications by enterprise users. The 70 percent adoption rate amongst enterprise users is even greater than traditional CRM solutions.
Gary Kovacs of Sybase commented on the popularity of Mobile CRM. He said, “We are seeing CRM as one of the primary entry points for enterprise mobility implementations. Real-Time Mobile access to proven business applications in the SAP Business Suite significantly drives innovation, productivity and the overall customer experience. Sybase has built a unique mobile experience for the SAP CRM application for BlackBerry smartphones and that, combined with the BlackBerry enterprise solution’s strength in the enterprise and our leading mobility platform, allows us to transform businesses thorugh enterprise-wide mobility globally.”
Sybase and SAP are creating solutions that are transforming operations in the enterprise that greatly reduce costs and enhance key decision making processes. By making critical business data available through the BlackBerry mobile CRM, SAP and Sybase are effectively enhancing the competitive capabilities of companies over short and long term periods.