CRM Success Story: Aerospace Composite Products

Aerospace Composite Products, a composite materials distribution and manufacturing company, needed a sophisticated yet simple solution to manage sales and marketing in response to their rapid growth. While initially founded in 1984, the small company lacked documentation and a centralized repository for contacts and documents and thus failed to adequately track sales.

The company’s product lines expanded to include composite parts for the aerospace and defense industries as well as carbon fiber x-ray detector covers for the medical industry, just to name a few. The owners wanted a flexible solution that could be customized to fit their rapidly growing business.

The solution was found in the CRM Sales Cloud which was up and running in 7 days. It has provided the company with information on customers, vendors and company processes in a solution that puts all the information in a centralized location and is easily accessible on demand.

This program allows Aerospace to have integration with Google Calendar so owners can better manage the company’s production schedules and track employee projects. Google AdWords also helps them to track leads from AdWords’ campaigns and see which key words work best, while a number of custom tabs to let the company tailor the solution to its needs as well.

The company has built several applications using the platform. This includes is a full tracking system for return material authorization (RMA) – built in only 30 minutes. It contains a corrective action system for quality assurance as well as a production scheduler.

The results of this CRM launch have controlled costs, generated new leads, increased productivity and also improved the company’s communication allowing everyone on the shop floor to access scheduling information. Thus, customer satisfaction has increased because the information regarding the status of returns and corrective action taken is instantly available.

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