InsideView Closes $11.5 Million in Series B Funding

Watch out Hoovers! InsideView, provider of sales intelligence applications, has raised $11.5 million in Series B funding. The enterprise is currently backed by Emergence Capital Partners, Rembrandt Venture Partners and Greenhouse Capital Partners, bringing the total funding to $25 million.

SalesView, which is the company’s flagship product, is able to crawl through more than 20,000 web sites and databases including Twitter, Facebook, LinkedIn, Hoovers, Reuters, and SEC filings, to give businesses important sales information and help throughout the sales process.

SalesView is available as a stand-alone application and with a mash-up integration with CRM vendors like SugarCRM, Microsoft Dynamic CRM, NetSuite CRM, Oracle CRM On Demand, Landslide and SalesView has over 26,000 users and is visible to 2,000 companies’ news feeds, including Ariba, Centive and Cisco/WebEx.

SalesView is helping to bridge the gap between sales and Sales 2.0, by integrating social data with traditional business information. The intuitive application also boasts the ability to optimize usability by automatically identifying valuable events and connections, and accelerating the sales cycle.

InsideView announced that the financial backing will be used towards customer generation and product development. Blog CRM is excited to see what lies ahead for the sales intelligence vendor.

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  1. Thanks for the coverage. Just wanted to correct a few items that were misstated in Leena’s original TechCrunch article so that your readers have the facts.

    1. Genius is not a competitor. In fact they are a long-time partner of InsideView and a fellow Sales 2.0 evangelist. Our main competitors (as defined by the vendors we displace/replace) are the legacy sales data providers such as Hoover’s, D&B, OneSource, and Dow Jones Factiva.

    2. InsideView is now used by more than 26,000 sales professionals and more than 2,000 companies worldwide.

    3. InsideView has a native mash-up integration with all of the leading CRM vendors including, Oracle CRM On Demand, NetSuite CRM, Microsoft Dynamics CRM, SugarCRM, and Landslide.

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