iMagicLab Announces Automotive Industry’s First Dealership CRM iPhone App

In today’s business world, CRM applications have become a necessity for sales teams. CRM applications improve collaboration and work flow throughout sales teams, and they are proven to increase customer satisfaction. As technology continues to progress, it has now become necessary to have access to CRM applications via mobile device. iMagicLab, a business that specializes in automobile dealership CRM, has recently announced the release of its iPhone mobile CRM application for car dealerships.

With iMagicLab’s mobile CRM app, DealerCRM, car salespeople can access all of their customer information from the palm of their hand. This new mobile CRM has raised the bar for the automobile CRM niche. iMagicLab has taken full advantage of the iPhone’s iOS 4 multi-tasking operating system,  and users of DealerCRM will have the luxury of the very first automobile dealership iPhone app.

Richard Keith Latman, CEO of iMagicLab, described the benefits of DealerCRM. He said, “Using DealerCRM for iPhone, car salespeople can, for the first time, cut the cord and have their complete customer profiles, their total inventory and the award-winning DealerCRM anywhere they are. It’s never been easier to stay connected, engaged and responsive to the ever-increasing demands of today’s tech-savvy car buyer. Essentially we’ve turned the iPhone into the iCRM and the bottom line is that every user will make more money than they did the day before they installed it.”

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