FirstRain Snapshot CRM App for Released

FirstRain Inc., a technology and marketing company, announced the release of their free application for The application, entitled FirstRain Snapshot, will help businesses with customer relationship management (CRM). It will help business professionals connect with their customers because the application will provide customer insight and information about business competitors.

The goal of FirstRain Snapshot is to increase sales, revenue productivity, and customer satisfaction. The Salesforce CRM application enables users to stay updated on their customer’s business and activity. FirstRain Snapshot gives businesses real-time and up to date information so their employees are always informed, ready to discuss the latest hot industry topics, and identify trends easier. It also helps professionals understand sales risks, manage sales opportunities better, and develop competitive and complete solutions to help their company prosper.

Penny Herscher, the President and CEO of FirstRain, commented on their CRM application. “The FirstRain snapshot shows salespeople key customer developments and risks that are impacting their opportunities and sales campaigns- and so instantly helps them have more relevant conversations with their customer. Since it’s an integrated application within Salesforce CRM, the snapshot is easy to use in a salesperson’s everyday workflow.”

Essentially, FirstRain snapshot for Salesforce CRM takes the effort and time of finding the latest information out of the equation. It does all of the work for you- and for free! Its comprehensive account intelligence allows salespeople to focus on the customers or to work on major accounts. Herscher said, “With FirstRain Snapshot in Salesforce CRM, sales professoinals don’t have to spend hours scouring the web or wrestling with hard-to-use, out-of-date databases. A summary of what’s hot and the latest developments for an account are available instantly at no charge.”

FirstRain will host a free webinar for their Salesforce CRM App. Penny Herscher will represent FirstRain on the webcast, which will show users how they can conduct major account analysis with Salesforce CRM. The webinar will happen on July 27, 2010, at 1:00 p.m. PDT. The registration link is here and the webcast link is here.

Salesforce CRM users can find the FirstRain Snapshot application on Salesforce’s AppExchange.

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