And another huge retail chain gets into the action: Agency.com representatives announced today that their firm has been appointed by Swedish household goods retailer IKEA to handle eCRM and in-store plasma screen strategy. IKEA representatives stated that Agency.com has hit the ground running, already having begun strategy work, with creative set for a winter launch.

The eCRM strategy seeks to address concerns of brand loyalty, promotion and increasing the IKEA loyalty scheme customers’ database. IKEA spokespeople stated that Agency.com was selected for the project “after demonstrating a thorough understanding of the IKEA sense of humor and tone of voice…” Or, as Agency.com managing director Alex Wright would have it, “We can’t wait to get stuck in.” Founded in 1995, New York, N.Y.-headquartered Agency.com is a full-service interactive agency specializing in interactive marketing campaigns and web sites to assist global clients in customer acquisition and retention.

Among Agency.com clientele are 3M, British Airways, T-Mobile and Visa. Agency.com has offices in Amsterdam, Brussels, Chicago, Dallas, London and San Francisco, and is part of TBWA Worldwide, an Omnicom Group Inc. company.

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