Another Reaffirmation Of The SaaS Truth
A nation-wide survey conducted in England conducted on behalf of HTK as revealed that a huge 66% of SMEs are not happy with the procedures that they have in place for dealing with customers. The survey covered more than 200 SMBs. According to Cambridge-based research specialist, Analysys that carried out the survey a lot of SMBs were pretty open to the idea of hosted technology. Almost all SMEs considered were technologically aware and over two-thirds had a broadband connection.
A significant proportion, more than half in fact stated that it intended to deploy hosted software within the next twelve months. The survey covered businesses across a spectrum of technologies and industries. Capital cost, understandably was the main concern and stumbling block in implementing CRM. Traditional CRM is an expensive proposition and inspite of problems with marketing and customer management, many SMEs simply do not entertain thoughts of CRM. SaaS has offered a ray of hope as it’s a much cheaper software alternative.
Hosted CRM outperforms on-premise alternative
One of the key decisions facing companies considering CRM (Customer Relationship Management) software is whether to opt for an on-premise or a hosted solution. As many of these companies will not be familiar with the technical intricacies of CRM, this essential decision is often made without adequate understanding of the possible consequences.
On-premise CRM: Traditionally, a medium-sized, single office business would deploy on-premise CRM to enable each department to access a customer database and allow key functions, such as sales, marketing and customer service to be coordinated. However, on-premise solutions can take months to implement and they require the technical support of potentially costly internal IT professionals.
Hosted CRM: A solution that is hosted by a provider becomes active almost instantly and is fully supported by the provider. Hosted CRM solutions do not require the user to have any special equipment or expertise, thus eliminating network maintenance difficulties and expensive hardware and software. Not surprisingly, hosted solutions are becoming the preferred CRM technology among all sizes of business.
“CRM is intended to simplify things for the user, but the old-fashioned, on-premise solution too often made things more complex and more costly. SalesPush is a hosted solution because we wanted to facilitate a seamless, effortless integration of the software into existing working practices.”
http://www.salespush.com