Wunderful!

Early reports out of London say that Harrison Troughton Wunderman will win the Monster.com online customer relationship marketing business. The pitch was delivered by Wunderman Europe / Middle East / Asian Pacific, involved Harrison Troughton Wunderman in the UK, with Wunderman Paris & Wunderman Germany also involved. HTW was vying for the online account against OgilvyOne.

Under auspices of the agreement, Wunderman is to handle online communications among candidates and potential advertisers across Europe, the Middle East and Africa. The deal represents the second big contract offered by monster.com.

In November 2005, Arc Integrated took home the Monster online advertising and email newsletter contract via its sister agency Leo Burnett. The next big prize is implied to be the Monster media planning and buying business currently handled by ZenithOptimedia. Monster spent £2m on advertising last year but is planning a media blitz for later this year.

In March, Harrison Troughton Wunderman merged with WPP digital subsidiary Wunderman Interactive; at that time, HTW founder / creative director Steve Harrison also became Wunderman worldwide creative director. HTW won the inaugural Lions Direct Grand Prix, and, in the four years since, it has won three gold, five silver and two bronze Lions for its work for clients including IBM, Star Alliance and Microsoft.