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Another data mining tool that will scour the internet for customer data. Blogs, message boards, chat rooms are mined by this tool from Umbria. Umbria Accent visits open forums and any place in the online universe that shares data. The data gathered by Umbria Accent is categorized according to age, sex, demographics, etc. The data should help businesses understand their customers better, by studying the information made available; companies can draw a clearer profile of their customers and target them in a more specific manner.

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