Teradata scores with Gartner

Teradata, a division of NCR Corporation, announced that Gartner Inc, leading provider of research and analysis on the global information technology industry, positioned Teradata in the leaders’ quadrant among customer relationship management vendors who provide multichannel campaign management solutions. Gartner analyst Adam Sarner’s wrote the report, entitled “Magic Quadrant for Multichannel Campaign Management, 1Q06.”

The announcement comes a bit late, as the report was released at the end of March, but PR departments in the industry are no doubt having problems putting positive spin on the report. The report provides a market overview of thirteen CRM vendors in the multi-channel campaign management space. The key statistic in Sarner’s report is the prediction that “by year end 2008, 75 per cent of Fortune 1000 companies will increase their investments in multi-channel campaign management, with the objective of attracting new customers, increasing sales revenue, and increasing customer satisfaction rather than reducing the cost of sales.”

Commenting on Teradata’s positioning in the leaders’ quadrant, Teradata customer management solutions marketing vice president Sam Gragg, stated that Teradata managed to distinguish itself from the CRM vendor pack because “Advanced campaign management is all about using […] customer data effectively. Data latency can be an enormous issue […] Teradata embraces an integrated, in-data warehouse approach to analytical customer intelligence – required for the most current and comprehensive view of the customer.” “Teradata provides a one-stop shop to take the worry out of data integration, with a complete solution stack including technology and services,” claims Gragg.

The announcement comes as a response to Teradata’s introduction of Teradata Relationship Manager Version 6 in 2005. That portfolio is a browser-based application suite that combines analytical intelligence and marketing automation. “Magic Quadrant for Multichannel Campaign Management, 1Q06” is available in its entirety over here.