Tag: "Pegasystems"

Using Small Business CRM to Achieve Success

The overall goal of small business CRM (Customer Relationship Management) is to find, attract, and win new clients with the hopes to retain the clients that a company already has. Additionally, organizations implementing small business CRM look to bring back former customers and reduce the costs of marketing and sales support activities. However, merely implementing […]

Tags: , , , ,

Gartner Research Includes Pegasystems and RightNow in Magic Quadrant for CRM Customer Service Contact Centers

New players join Oracle Siebel, Microsoft and Salesforce.com as the market seeks to empower agents and deliver next-generation service. There aren’t a lot of commonalities between the listed vendors in Magic Quadrant except that they have systems to help customers post-sale. To be fair, very few enterprises have cookie-cutter customer service requirements and these vendors […]

Tags: , , , , , , , , ,

Pegasystems Purchases Chordiant – Is CRM+BPM The Next Big Thing?

Big news for the CRM market today: Pegasystems announced plans to acquire Chordiant Software, the “customer experience optimizer.” Pegasystems and will be purchasing Chordiant for $161.5 million, or $5 per share. The deal was approved unanimously by both companies’ boards, and is expected to finalize in the second quarter of this year. As Pegasystems specializes […]

Tags: , , ,