Salesforce and Aprimo Release Integrated Software: Aprimo Marketing Studio on Demand with Salesforce CRM
Last week, Aprimo Inc., a consumer and business-to-business marketing solutions company, announced that they will now offer a data synchronization application called Aprimo Marketing Studio On Demand with Salesforce CRM. The Studio on Demand will be a part of Salesforce’s AppExchange 2. Their goal is to improve companies’ lead management process by allowing them to integrate marketing with sales. Aprimo and Salesforce both expect that this change will help companies increase their profits by getting more leads.
Aprimo Marketing Studio On Demand will have an integrated user interface with Salesforce CRM so that business users can see a contact’s marketing activity. Users will also be able to drop contacts into a marketing campaign or send marketing-related emails. Marketing and Sales departments will have direct access to one another.
Rob McLaughlin, the co-founder of Aprimo, commented on the CRM Studio On Demand application. He said, “The connection between marketing and sales is much broader and deeper than just lead management. For years, Aprimo’s solutions have led the way, tearing down the silos between sales and marketing to foster sales transparency. Now, we provide insight into everything from marketing campaign calendars to a centralized digital asset repository for content sharing, all the way to marrying online and offline marketing contact history. By creating this unified view of all sales and marketing content, Aprimo ensures that every lead is prioritized, resulting in a higher rate of sales success and increased revenues.”
The Aprimo Marketing Studio On Demand is available on Salesforce.com’s AppExchange 2, which is the “world’s leading marketplace for partners to promote their cloud computing apps to customers,” according to Kendall Collins, the chief marketing officer at Salesforce.com. With the Studio on Demand application now integrated into Salesforce’s AppExchange 2, marketers will be able to effortlessly share data with Sales while building relationships with both the sales department and their customers. Marketers can now develop more specific and effective campaigns because they will be able to target their leads better.
Aprimo and Salesforce decided that integrating their two applications was necessary because marketers needed an easy way to find new markets to reach prospective customers. Both companies expect this new enhanced product to help with lead management, brand management, campaign management, social marketing, and more.
Salesforce and Aprimo’s product has already been a success, as Open Solutions Inc. started to use the Aprimo Marketing Studio On Demand for AppExchange 2. Deborah L. Katz, their Vice President, said, “The integration will allow us to automatically provide access to marketing activities and pass leads on to our sales and account management teams and the two-way automation will cut back dramatically on lead action time. Our culture of continuous improvement always has us looking to partner with best-of-breed technology vendors to deliver the best service to our clients. Aprimo has definitely proven to us that we made the right decision.”
The Aprimo Marketing Studio On Demand with Salesforce CRM is available today on Salesforce.com’s AppExchange 2 website.