Parature Announces Free White Paper and Webinar on Building a Customer Focused Culture

Topic Explores How Building a Corporate Culture â?? or Cult â?? Focused on the Customer Leads to Amazing Experiences

Vienna, VA (November 30, 2009) –

Parature, a global leader in on-demand customer service software, announced today a free white paper and webinar offering organizations insight into building a corporate culture that is focused on the customer. The white paper entitled “The Cult of the Customer” is available for download in Parature’s white paper library.

The customer experience has never been more important than it is in today’s economic environment. Organizations must build a corporate culture that is customer-centric in order to improve the customer experience and build customer loyalty. Customer service is driven by this customer experience and the people inside a company provide the experience – whatever employees experience on the ‘inside’ is similar to what customers will experience ‘on the outside.’ So how can organizations accomplish this customer focused paradigm shift? The Cult of the Customer explores the five phases that customers go through from the time they begin doing business with a company until the point where they become loyal to a company. It also discusses how the employees’ world is parallel to the customers’ world as they go through identical phases – what is happening on the inside of a company can be felt on the outside.

In the Parature webinar entitled “The Cult of the Customer,” Shep Hyken – bestselling author, speaker and Chief Amazement Officer (CAO) of Shepard Presentations – will discuss the concepts, lessons and strategies that will show you how to build a customer service culture that will make your customers and employees ‘amazing’ and how these powerful customer service and experience concepts can help increase customer loyalty, employee morale and loyalty, value to your customers, your bottom line and the value of your brand. Shep will deliver the webinar on Wednesday, December 9, 2009 at 2:00pm EST.

“Parature is dedicated to helping all organizations deliver superior customer service,” stated Parature Founder and Chief Strategy Officer, Duke Chung. “We demonstrate this commitment, not only by providing the smartest, most efficient customer service software, but also by providing valuable written content and events. Parature has conducted in-depth research to provide relevant and thought provoking insight into industry trends and effective strategies that will contribute to the success of customer service professionals around the world and enable organizations to provide exceptional customer service at an affordable price.”

Parature enables any organization to fundamentally change the way they support their customers through its Software-as-a-Service (SaaS) delivery and integrated, intuitive design that empowers organizations to better and more efficiently serve, support, engage with and retain customers in today’s Web world. The seamlessly integrated suite of Parature Customer Service(TM) software modules allows organizations to effectively manage all of their support needs without additional hardware, software and IT expenses. Parature integrates everything in one dynamic, unified system to increase efficiency across entire organizations, improving processes among customer support, operations, development and sales.
About Parature

Parature enables organizations to better serve, support, engage with and retain their customers via the Web. Industry-leading, Web-based Parature Customer Service(TM) software provides customer service organizations with a comprehensive, multi-channel way to meet the growing expectations of their customers. With more than 10 years experience, Parature serves organizations in a wide variety of industries worldwide and helps support nearly 20 million end users. Parature is among Inc. Magazine’s Top 100 Fastest Growing Private Software Companies and is the recipient of numerous product, technology, and leadership awards. Today, the Parature name is synonymous with innovation and value in Web-based customer service software, strategies and best practices. Parature is headquartered in Vienna, Virginia with offices in San Francisco and the U.K. For more information, visit or follow @parature on Twitter.
Media Contact

Dayna Tenorio
Parature, Inc.
+1-703-564-7758 x1170

Source: Parature