Marketo Introduces Benchmark Survey to Help Companies Compare Effectiveness of Email Marketing

First in Series of Marketo Benchmark Surveys Provides Free, In-Depth, Comparative Analytics on Email Marketing Success

SAN MATEO, Calif. (September 22, 2011) – Marketo, the fastest-growing provider of Revenue Performance Management (RPM) solutions, today announced the Marketo Benchmark on Email Marketing. The first in a series of Marketo Benchmark studies, this survey enables marketers to see how their email marketing efforts measure up against industry standards. Using comparative analytics and best practices gleaned from peers, participants are now able to shed light on the strengths and weaknesses of their own company’s email marketing programs.

The Marketo Benchmark initiative is another step forward in Marketo’s pursuit to help companies of all sizes drive higher marketing ROI and accelerate their revenue cycles through RPM. By enabling marketers to identify possible modifications and successful initiatives in their email marketing efforts, this Benchmark survey gives marketers yet another tool to deliver better revenue figures.

By completing the 10-minute survey, participant companies will receive a custom report that includes Marketo’s comprehensive research, scientific analysis of key industry metrics and peer-sourced data to help improve each company’s strategic initiatives. Specifically, the Marketo Benchmark on Email Marketing helps answer the following questions:

  • How do my email marketing programs compare to others?
  • What tactics will quantifiably boost my programs’ effectiveness and impact marketing ROI?
  • How do top performers drive their email marketing programs—and what can I learn from their success?

Marketo also includes personalized recommendations about how participants can improve execution, measure contribution to revenue and achieve the highest ROI with their email marketing programs.

“We created the Marketo Benchmark surveys to provide clarity and offer advice on critical success metrics and best practices to all marketers,” said Jon Miller, vice president of marketing at Marketo. “Starting with email marketing is a natural fit, as effective email marketing is critical for all companies, from angel-funded startups to Fortune 500 companies. We’re eager to track the results of this initiative and to continue providing companies with the resources needed to drive more effective marketing practices – and ultimately, higher revenue performance.”

The Benchmark program will be an ongoing Marketo initiative, as the Marketo Benchmark on Email Marketing will soon be joined with surveys focused on social media, lead management, lead nurturing and others.

The survey for the Marketo Benchmark on Email Marketing is available today and there is no cost to participate. To learn more about how your company’s email marketing efforts rate, please access the Benchmark survey here:

About Marketo

Marketo is the global leader in Revenue Performance Management. Marketo’s powerful yet easy-to-use marketing automation and sales effectiveness solutions transform how marketing and sales teams of all sizes work — and work together — to drive dramatically increased revenue performance and fuel business growth. The company’s proven technology, comprehensive services and expert guidance are helping corporations around the world to turn marketing from a cost center to a business-building revenue driver.

Marketo has been recognized with the 2010 CODiE award for “Best Marketing Solution,” the “Best Sales and Marketing 2.0 Solution” from SellingPower and the “Best Marketing Automation Application” by Salesforce customers on the AppExchange. As of August 2011, more than 1,200 enterprise and mid-market clients globally have adopted Marketo solutions. For more information, visit, or subscribe to Marketo’s award-winning blogs at

Source: Marketo

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