Marketo Appoints Roger Siboni to the Company’s Board of Directors

Recognized Business Leader to Support Next Phase of Marketo Growth

SAN MATEO, Calif. (October 19, 2011) – Marketo, the fastest growing provider of Revenue Performance Management (RPM) solutions, today announced the appointment of Roger Siboni to its Board of Directors. Siboni brings more than 25 years of technology leadership and guidance to Marketo’s Board.

Siboni spent more than 20 years at KPMG LLP, serving as deputy chairman and COO. While with KPMG, his operating experience helped the billion-dollar firm achieve triple-digit growth within its consulting and high technology practices. He then served as chairman and CEO of customer relationship management (CRM) vendor Epiphany, Inc. Since then, he has also served on the Board of Directors for several Silicon Valley companies, including Postini, Inc.; Macromedia, Inc.; Infogroup, Inc.; Active Software Inc.; ArcSight, Inc.; IronPlanet, Inc.; Cadence Design Systems Inc.; and Dolby Laboratories.

“Roger has a fantastic track record in helping to grow technology firms into major public companies,” said Phil Fernandez, president and CEO of Marketo. “He was an early advocate of the need for sales and marketing automation, and his wide-ranging industry experience will be a major addition to our board.”

“Marketo is one of the fastest-growing cloud computing companies in Silicon Valley history – and with good reason. It has developed solutions that help companies grow revenue faster. Marketo has enormous potential, and I am pleased to be invited to participate in its next phase of growth,” added Siboni.

Siboni joins Fernandez; Wes Wasson, CMO of Citrix; Bruce Cleveland, partner at InterWest Partners; Doug Pepper, general partner at InterWest Partners; Tae Hea Nahm, founding general partner at Storm Ventures; Robin Vasan, managing director at Mayfield; and Norm Fogelsong, general partner at Institutional Venture Partners, on the Marketo Board of Directors.

The appointment reflects a further strengthening of Marketo’s board and senior executive team. Earlier this year, Fred Ball, former CFO of Webroot and technology industry veteran, was named CFO, and Paul Albright, the former general manager and CMO of SuccessFactors, joined as chief revenue officer (CRO) to drive the company’s overall revenue strategy. Fergus Gloster, the former senior vice president of corporate sales and a founding director of’s European operations, also came aboard as Marketo’s managing director of EMEA.

Siboni is a past chairman and member of the advisory board of the Haas Graduate School of Business at the University of California at Berkeley. A Certified Public Accountant in New York and California, he holds a B.S. degree in Business Administration from the University of California at Berkeley.

About Marketo

Marketo is the global leader in Revenue Performance Management. Marketo’s powerful yet easy-to-use marketing automation and sales effectiveness solutions transform how marketing and sales teams of all sizes work — and work together — to drive dramatically increased revenue performance and fuel business growth. The company’s proven technology, comprehensive services, and expert guidance are helping corporations around the world to turn marketing from a cost center to a business-building revenue driver.

As of September 2011, more than 1,300 enterprise and mid-market clients globally have adopted Marketo solutions and in October, Marketo introduced Spark by Marketo,™ a new brand of marketing automation tailored specifically for small businesses – the fastest-growing and largest segment of today’s economy.

Marketo was named the fastest-growing private company of 2011 by the Silicon Valley Business Journal, and has also been recognized by CRM Magazine as the “2011 CRM Market Leaders Awards Winner for Marketing Solutions,” the 2010 CODiE award for “Best Marketing Solution,” the “Best Sales and Marketing 2.0 Solution” from SellingPower and the “Best Marketing Automation Application” by Salesforce customers on the AppExchange. For more information, visit, or subscribe to Marketo’s award-winning blogs at

PR Contact:Jen

Source: Marketo

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