Marketo Announces Integration with Citrix GoToWebinar

Drive Better Leads and Sales from Online Events with Marketo

SAN MATEO, Calif. (November 09, 2011) – Marketo, the fastest-growing provider of Revenue Performance Management (RPM) solutions, today announced it now integrates with Citrix® GoToWebinar®, the leading webinar solution for easy, do-it-yourself, cost-effective webinars for up to 1,000 attendees. The seamless integration empowers Marketo customers to streamline the entire event lead management process to drive higher attendance, convert more event leads to actual sales and boost the marketing ROI of each event. With today’s integration, managers can spend more time on maximizing return across all of their marketing program investments and driving bottom-line growth.

“Marketo’s deep integration with Citrix’s GoToWebinar showcases our commitment to supporting our customers as they push for the greatest possible efficiency in executing online events, which represent a large portion of marketing spend,” said John Gibbon, vice president of product management at Marketo. “Expanding Marketo’s solution partnerships is a top priority. Whether it’s event management, ERP, CRM or social business technologies, our integration innovations ensure our customers are maximizing marketing’s contribution to the bottom line.”

Marketo’s integration with GoToWebinar lets marketers:

  • Attract more attendees to each online event with customized invites and timely reminders;
  • Seamlessly register attendees for events, as well as track and report on attendance, and share participant information across both systems; and
  • Reuse marketing assets across events and other marketing programs, expanding the scalability of event processes and efficiency of multi-channel workflows.

Using Citrix GoToWebinar, businesses can optimize their webinar programs to generate more qualified sales leads, reduce marketing costs per lead and enhance communications with customers and employees. GoToWebinar offers flat-rate pricing for unlimited webinars of any length for up to 1,000 attendees, plus full-service registration with real-time reports, customized branding, automated email templates, polling and survey capabilities, webinar dashboard to monitor attendance and participation, and easy presenter controls for changing presenters. GoToWebinar also includes unlimited toll, VoIP and integrated toll-free service options, as well as the company’s online meeting service, Citrix GoToMeeting®, free of charge.

“Our users depend on GoToWebinar to seamlessly deliver effective webinars and achieve their marketing and business objectives. With the ability to easily integrate with our webinar solution, we’re providing our partners a seamless way to integrate with their existing business tools and save time and achieve maximum results,” said Cailin Pitcher, GoToWebinar product line director, Online Services Division, Citrix Systems.

Partnering with Citrix

To enable seamless integration with the Citrix GoTo collaborative solutions platform, Marketo leveraged the Citrix GoTo Developer Center, a comprehensive resource for developers and integrators offered by the Online Services Division of Citrix Systems that enables partners, developers and customers to seamlessly integrate their applications or services with Citrix GoToWebinar®, GoToMeeting® and GoToTraining® and to streamline processes, drive business efficiencies, and maximize the value of their technology infrastructure investments.

Revenue Performance Management (RPM) Defined

Revenue Performance Management (RPM) extends beyond traditional marketing automation and lead nurturing technologies to optimize interactions with buyers across the revenue cycle and accelerate predictable revenue growth. It includes the full range of online and offline customer interaction channels, including web, mobile, social and events. Marketo’s vision is to provide the tools, thought leadership, and best practices to change how marketing and sales work — and work together — to help companies of all sizes accelerate predictable revenue growth.

About Marketo

Marketo is the global leader in Revenue Performance Management. Marketo’s powerful yet easy-to-use marketing automation and sales effectiveness solutions transform how marketing and sales teams of all sizes work — and work together — to drive dramatically increased revenue performance and fuel business growth. The company’s proven technology, comprehensive services, and expert guidance are helping corporations around the world to turn marketing from a cost center to a business-building revenue driver.

As of October 2011, more than 1,350 enterprise and mid-market clients globally have adopted Marketo solutions and in October, Marketo introduced Spark by Marketo™, a new brand of marketing automation tailored specifically for small businesses – the fastest-growing and largest segment of today’s economy.

Marketo was named the fastest-growing private company of 2011 by the Silicon Valley Business Journal, and has also been recognized by CRM Magazine as the “2011 CRM Market Leaders Awards Winner for Marketing Solutions,” the 2010 CODiE award for “Best Marketing Solution,” the “Best Sales and Marketing 2.0 Solution” from SellingPower and the “Best Marketing Automation Application” by Salesforce customers on the AppExchange. For more information, visit, or subscribe to Marketo’s award-winning blogs at

Citrix® and GoToWebinar® are trademarks of Citrix Systems, Inc. and/or one or more of its subsidiaries, and may be registered in the U.S. Patent and Trademark Office and in other countries. All other trademarks and registered trademarks are property of their respective owners.

Source: Marketo

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