Fifth Third Bank Selects Eloqua to Automate and Manage its Correspondent Banking Marketing Programs

Fifth Thirdâ??s Correspondent Banking Group Chooses Eloqua to Provide Insight on the Digital Body Language of its Client Base

Ohio (July 14, 2009) –

Eloqua, the category-defining marketing automation leader and provider of best practices expertise for marketers worldwide, today announced that Fifth Third Bank has selected Eloqua for the automation and management of marketing programs for its Correspondent Banking group. Thanks to Eloqua’s SmartStart accelerated launch offering, Fifth Third was able to easily integrate multiple operational data stores and fully implement its Eloqua marketing automation solution.

“With Eloqua, we are able to take advantage of a robust marketing automation tool that enables us to stay connected with our valued customers and prospects,” said Terry Lyons, vice president, Fifth Third Bank’s Correspondent Banking Services. “Eloqua is able to deliver valuable insight on our client base’s digital body language, providing us with additional ways to help drive revenue even in a challenging economy.”

“Fifth Third’s use of Eloqua for its Correspondent Banking group is a great example of just how fast and easy it is for customers to benefit from Eloqua,” said Joe Payne, CEO of Eloqua. “We enabled Fifth Third to automate what had been a very difficult business challenge – the effective marketing to more than 1,390 clients.”

Eloqua’s marketing automation platform, the Eloqua Conversion Suite, is available in Lite, Express, Team and Enterprise versions, to meet the needs of a wide range of businesses, from small companies to global enterprises. Eloqua Conversion suite automates, executes, and measures key marketing and lead management processes along every step of the sales funnel – from lead generation to close. With a variety of implementation packages including its new SmartStart launch, Eloqua offers the fastest time-to-value for its clients.
About Fifth Third

Fifth Third Bancorp is a diversified financial services company headquartered in Cincinnati, Ohio. The Company has $119 billion in assets, operates 16 affiliates with 1,311 full-service Banking Centers, including 95 Bank Mart(R) locations open seven days a week inside select grocery stores and 2,354 ATMs in Ohio, Kentucky, Indiana, Michigan, Illinois, Florida, Tennessee, West Virginia, Pennsylvania, Missouri, Georgia and North Carolina. Fifth Third operates five main businesses: Commercial Banking, Branch Banking, Consumer Lending, Investment Advisors and Fifth Third Processing Solutions. Fifth Third is among the largest money managers in the Midwest and, as of March 31, 2009, has $166 billion in assets under care, of which it managed $23 billion for individuals, corporations and not-for-profit organizations. Investor information and press releases can be viewed at Fifth Third’s common stock is traded on the NASDAQ(R) National Global Select Market under the symbol “FITB.”
About Eloqua

Eloqua helps clients dramatically accelerate revenue growth through Revenue Performance Management. Eloqua provides powerful business insight to inform marketing and sales decisions today that drive revenue growth tomorrow. The company’s mission is to make its customers the fastest growing companies on earth. Thousands of users rely on the power of Eloqua to execute, automate, and measure programs that accelerate revenue growth. Eloqua’s customers include Adobe, AON, Dow Jones, ADP, Fidelity, Polycom, and National Instruments. The company is headquartered in Vienna, Virginia, with offices in Toronto, London, Singapore and throughout North America. For more information, visit, subscribe to the It’s All About Revenue blog, call 866-327-8764, or email

Source: Eloqua