Belo Corp. Selects Landslide’s CRM Solution as its Corporate Sales System

Sales Production System Supports Adoption of Best Practice Sales Processes

PITTSBURGH, PA (April 06, 2009) –

Landslide Technologies, Inc. (www.landslide.com) today announced that Belo Corp. (NYSE: BLC), one of the nation’s largest pure-play, publicly-traded television companies, has selected Landslide’s CRM Solution as its corporate sales system. This agreement enables the sales organizations in each of Belo’s 20 television stations to use the LSP3 System to execute their sales strategies and support sales operations.

With Landslide’s CRM Solution, Belo’s sales teams can increase the time they spend with clients, eliminate the burden of data entry and ensure that the best process is in place for consistently driving results through the sales pipeline.

“This decision follows Belo’s long-standing tradition of investing in its sales organization by providing the optimal resources to enable our salespeople and sales managers to be more effective and productive,” said Rick Keilty, Senior Vice President, Belo Corp. “Landslide was selected following a comprehensive competitive analysis and pilot. It is a best-in-class sales system designed to assist our sales operations in becoming even more client centric. We’re looking forward to a long relationship and having all of our stations use Landslide to increase production through improved sales performance.”

“Given the pressures of this economy, Belo has taken a bold step to build a sales production system that will provide their sales force with a strong competitive advantage,” said Razi Imam, CEO, Landslide Technologies. “We’re very proud of their decision and the partnership we’ve forged. It’s our mission to help companies build world-class sales organizations and we look forward to having Landslide help Belo achieve their revenue objectives.”

About Belo Corp.
Belo Corp. (BLC) is one of the nation’s largest pure-play, publicly-traded television companies, with 2008 annual revenue of $733 million. The Company owns and operates 20 television stations (nine in the top 25 markets) and their associated Web sites. Belo stations, which include affiliations with ABC, CBS, NBC, FOX, CW and MyNetwork TV, reach more than 14 percent of U.S. television households in 15 highly-attractive markets. Nearly all Belo stations rank first or second in their local markets. Additional information is available at www.belo.com or by contacting Paul Fry, vice president/Investor Relations & Corporate Communications, at 214-977-6835.

About Landslide Technologies
Landslide Technologies is the provider of Landslide CRM Solution, a Sales Production System that helps BtoB companies increase sales volume. Landslide CRM Solution is the first system that combines sales process consistency with sales performance technology and outsourced administrative services. By institutionalizing sales process, by providing software that leads sales people step by step from first contact to final contract, and by offloading administrative chores, Landslide CRM Solution turns inconsistent individual performers into a world-class team of consistent sales producers empowered to drive high-volume sales, high-value sales and higher sales velocity. The company is privately held with headquarters in Pittsburgh, PA. Additional information can be found at www.landslide.com.

Source: Landslide

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