New range from Loyalty Labs

San Francisco, Calif.-based on-demand retention marketing firm Loyalty Lab, Inc. has released their line of “Loyalty Line Solutions.” And, as an attention grabber, press material gives guarantees for ROI outcomes for the most common problems faced by consumer brand marketers.

The five members of the Loyalty Line Solutions set are the following. The Cross-Sell Driver allows probing and education in a broad range of promotional activities, to find the specials that foster cross sell performance. Loyalty Line promises increases in purchases across categories by an estimated twenty percent. The loftily titled “Customer Evangelist” would “produce a real source of new customers by recognizing and rewarding both referrer and referee.” The promise here is an approximate doubling of customer acquisition through word of mouth. The Magic Moments program involves those “watershed events in a customer relationship.” The feature is designed to analyze key behavioral customer transition. Loyal Line says the program will reduce the number of inactive customers by at least ten percent. Second Sale consists of a customer management program focused on generating a repeat purchase. Promised is an estimated twenty percent increase in transaction frequency. Smart Email is a personalized email that focuses on engaging customers to interact at what Loyal Line PR claims can reach five times typical open rates. This is said to approximately double email open rates and increase conversion by thirty percent.

The full Loyalty Lab’s platform, spearheaded by its flagship customer relationship manager suite is also still available, essentially featuring these features and more. Loyalty Lab creators formulated their individual programs based on experience and study of dozens of loyalty and retention marketing programs. After a comprehensive study of users, the recently created solutions seek to clear up problems experienced by the overwhelming majority: insufficient repeat customers, retaining at-risk customers and such. “We’ve discovered that many marketers, regardless of their company’s core competencies, are trying to solve the same problems,” summarized Loyalty Lab CEO Mark H. Goldstein.

Loyalty Lab currently holds the leading spot in on-demand relationship and retention marketing solutions for consumer brands. Among their clients are 1-800-Flowers.com, Bally Total Fitness, Pfaltzgraff, and Smith & Hawken.