Navigating The CRM Maze
Dec 15, 2007 | CRM Applications | 1 comment
It looks like we are fast headed toward another convergence of technologies. According to a recent report from ABI Research traditional map-production technologies are fast becoming obsolete.
The reason is the tremendous increase in the volume of map and navigation details that can be managed only with the help of digital-mapping services. This is leading to an integration between between mapping and location-based services. An example of the significance of mapping in the navigation and location value chain is the recent acquisition of NAVTEQ by Nokia.
The upshot of all this for CRM is that you can access user generated street level maps, travel direction, and local information for geo-targeting.
Comes in really handy for meetings and other out-of-office experiences.
We have had map integration for years (SalesNexus).
Mark