Henderson? Siriusly?

SiriusDecisions (Whoa, great name. A solid 9.7 out of 10 on the Astronomy/Science-Fiction Geeks Appreciation Scale) released some details on the upcoming Sirius Decisions Summit 2007.

Execs from Autodesk, Dow Jones, EMC, Edelman, and SalesForce.com will be speaking at the show themed "Return on Integration." The shindig will be held May 16-18 at the Loews Lake Las Vegas Resort in Henderson, Nevada. (Don’t worry; it’s right outside of Las Vega$.)

Findings from SiriusDecisions’ research on best practices in demand creation, marketing ROI and sales and marketing productivity will be released. Summit keynoters will include: Ken Bado, SVP, Worldwide Sales & Services, Autodesk; Clare Hart, EVP, Dow Jones and president, Enterprise Media Group; Brian Fitzgerald, senior director, integrated marketing, EMC; and Rene Bonvanie, EVP, Salesforce.com.

The conference also will feature a presentation on building corporate reputation, entitled "The Trust Barometer" to be delivered by A&R Edelman president Bob Angus and StrategyOne president Laurence Evans. Sponsors for the show include Brainshark, Eloqua, Dow Jones, Pragmatech, Alinean, Aprimo, Avitage, Genius, Harte-Hanks, Hoovers, iCentera, KnowledgeStorm, Manticore, OneSource, Rainmaker, Sant, SAVO, TrueAdvantage, WebReply and Winn.

Show organizers expect to draw more than 250 sales and marketing executives. The conference is open to the public.