Demand for on-demand sales compensation management applications

Centive, the leader in on-demand sales compensation management, today
announced that a recently released report from Technology Evaluation
Centers (TEC), a leading analyst firm specializing in impartial
enterprise software evaluations, cites increasing interest in on-demand
sales compensation management applications.

Authored by principal
analyst P.J. Jakovljevic and issued as a four-part series beginning on
May 7^th, the report marks the latest in a surge of industry
analyst research on sales incentive compensation management (ICM) and
sales performance management (SPM).

Last month, Gartner published a report entitled “Sales
Incentive Compensation Management Achieves Operational Benefits, but
Must Focus on Strategic Value.” SiriusDecisions also issued an April
brief entitled “Incentive Compensation, the Systematic Way.” A partial
list of analyst firms who have recently issued, or are in the process
of issuing, reports related to sales compensation management include
Forrester Research, Beagle Research, IDC, and Aberdeen Group.

“The market for sales performance management solutions has increased
dramatically, and it’s due in large part to the introduction of
affordable, on-demand solutions like Centive Compel,” said Bob Conlin,
Chief Marketing Officer, Centive. “Small and mid-sized companies can
apply performance optimization technologies, now available on-demand,
that were previously affordable for only larger companies. The research
and reporting coming out from the analyst community reflects the
interest their customers have in learning how they can leverage
on-demand sales compensation management to drive sales performance.”