Checkered Flag flies again

The checkered flag flies again, thanks to a dealer.

Dealer.com, a provider of eMarketing solutions in the automotive industry, today announced the relaunch of revitalized CheckeredFlag.com, a reoutfitting that took less than three weeks. Dealer.com employed its own “SmartSite technology” to rebuild the pages.

Checkered Flag Motor Car Corporation is a family-owned and -operated dealership group based in Hampton Roads, Va. Checkered Flag’s five dealerships boast sales of 1,000 cars per month. The fivesome took on the services of Dealer.com after internal surveys reportedly reported that over 80 percent of customers were using the internet as a search tool prior to purchasing a vehicle.

The most critical aspect of the new site is (and the most critical issue before implementation was) inventory management. CheckeredFlag.com now features the ability for customers to enter vehicle specifications, including brand, price, features, best warranties and monthly payments.

In the future, Checkered Flag plans to integrate the body shop, service and parts, finance and outside vendors into CheckeredFlag.com.