Blogging your way to customers

A blog is a fairly recent but very popular tool to get people to listen to you and interact with them. A blogger has a very good chance to convert the audience into customers for his products and services. Thus, blogs are an addition to the number of channels that have existed so far for buyer-seller interaction. According to Technorati, which is a search-engine scanning the web for blogs, there are close to 20 million blogs an approximately 1.6 billion links to blogs. The conversational format of blogs along with their low set-up charges make blogs an ideal channel for communicating with potential customers. crm-daily.com says:

Bloggers gain audiences by posting to other blogs and linking back to their own blogs. Some stay current by subscribing to a tool such as RSS, or Really Simple Syndication, which alerts readers to new postings.

Go to: Harnessing the Marketing Power of Blogs