VERIFY that, buddy!

TICKETsage, Inc. announced the release of TicketVERIFY this week. The program is a “revolutionary” (you know that’s the company’s word) anti-scalping product designed to improve venue security by detecting the unauthorized resale or transfer of live event tickets in – get this – as little as two seconds at the point of entry.

TicketVERIFY hits the market after a reported five years of development. (“We saw a need back in 2002 and have been working to perfect [the technology] since,” said Stephen Cassar, TICKETsage president/CEO.) Developed to tighten security loopholes in unauthorized resale channels, the TicketVERIFY product uses a combination of patent-pending software, processes, and hardware to detect resold or transferred tickets.

TicketVERIFY is touted as a solution to venues and ticketing companies wishing to control the unauthorized resale of tickets and who may currently be forced to cancel tickets en masse or resort to legal action in cases of suspected mass forgery.

Fayetteville, Ark.-based TICKETsage was founded in 1999 with a mission statement stating the desire to “address the limitations of legacy ticketing systems.” TICKETsage can also lay claim to creating a true 64-bit architecture.