GuestWare Review

About GuestWare

GuestWare is a uniquely designed Customer Relationship Management (CRM) and Guest Experience Management (GEM) software solution specifically designed to build customer loyalty within the lodging industry. Major hotel management companies seek out GuestWare’s robust approach to hotel management both at the enterprise and property levels.

Leading hotel management companies around the world have experienced successful management as a result of GuestWare’s hotel CRM initiative and have in turn offered tremendous customer service to guests as a result of the full amenities offered in this hotel CRM solution. GuestWare’s corporate headquarters’ are based in Seattle, Washington at the Fisher Plaza.

What GuestWare CRM Can Do

GuestWare CRM entails all aspects of interaction a company has with its customer, whether it is sales or service related. This remarkable hotel CRM software solution implements technology to streamline processes that impact the overall customer experience, including customer loyalty, service delivery and quality management.

Satisfied Customers

Kimpton Hotel & Restaurant Group, Torrance Marriott, Hyatt Regency Chicago, Monterey Plaza Hotel & Spa, The Peabody Orlando, Marriott International

Related CRM Product

The uniqueness of GuestWare stands out as it delivers a comprehensive hotel CRM system with software modules available as a suite or a la carte. The flexibility of implementation allows for a tailored CRM solution. The following modules are available to complete industry specific needs – Guest Recognition, Incident Tracking, Comment Card Tracking, Rapid Response, Facilities Maintenance, Communications Server Voice.

Key Product Features

  • Single enterprise view of the customer
  • User-friendly access to profiles and reports
  • Guest contact & correspondence management
  • Data cleansing & address correction
  • Streamlined exception management
  • Automated and manual guest classification
  • PMS independence with 16 PMS interfaces
  • Interfaces with CRS, external e-mail marketing & survey tools

GuestWare CRM Technology

GuestWare technology is available as a subscription service or a traditional license and support model in either a centralized or decentralized computing environment. The method of deployment does not affect the overall delivery of the hotel CRM. GuestWare is focused on the core value of building the most efficient and fluent CRM experience for both management personnel and the customer. Project coordinators are available from the point of sale through the entire implementation process remaining pro-active through the entire relationship.

Bottom Line

GuestWare CRM is focused on initiating long term loyalty from any guest database. Providing initiatives for targeted marketing for guests, to loyalty programs and transparent guest recognition, GuestWare has an architecture that will empower any company to succeed in the long term relationship with their guest, not just at the beginning.

GuestWare is one of the best-in-class hospitality and hotel CRM solutions focusing on implementing scenarios that will assist you as you maintain a relationship with your most valuable asset- your customer, your guest. Foundational steps are designed within GuestWare that will constitute measures of success with your customer base. Through GuestWare you have the flexibility to choose those features that are important to you as you align your CRM initiatives within the hotel industry and follow through with optimizing your guest relationships.

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