Salesforce.com’s annual Dreamforce conference ended just over a week ago, and aside from two new service-desk integrations on Force.com, the big news was about Salesforce Chatter. Yes, the “Facebook for enterprise” stole the show—even detracting from news about the specifics regarding Salesforce’s new Collaboration Cloud—as well as from other integrations and products announced at the […]
Salesforce may have given some people a bit of a shock when Marc Benioff made the launch of Salesforce Chatter the subject of his keynote speech on Tuesday. Since that introduction, many have been calling it the “Facebook for enterprise.” Today, however, Benioff refuted that epithet at TechCrunch’s RealTime CrunchUp, and said that he prefers […]
Information regarding Salesforce Chatter flooded this year’s Dreamforce 2009, but there were some interesting partnership products, among them Genius.com’s new social marketing automation tool. Simply named, Social Marketing Automation leverages Salesforce.com’s Collaboration Cloud to nurture and score converted leads from social networking platforms. Genius prides itself on being one of the first to push “Sales […]
Dreamforce was getting an impressive amount of attention even before the announcement of Salesforce Chatter, and a couple software companies launched campaigns to steal some of this interest. Microsoft set up a “truth squad,” for the San Francisco event, and SugarCRM took it a step further, distributing 1,000 pamphlets titled “Behind the Smoke Screen” at […]