Social CRM the Next Big Thing?

The growing popularity of major social networking sites such as Facebook, Twitter, and LinkedIn has caught the attention of many CRM providers. What draws users to these sites could be extremely important in the design of future CRM applications. The ability to mirror these popular sites and create similar features could result in an extremely popular CRM application.

Social networking sites enable easy and quick communication amongst different users. This easy interaction facilitates social interaction and could potentially enhance customer service. The ability to integrate some aspects of social networking seamlessly into a CRM system could lead to a much more interactive type of system with enhanced customer support and superior customer interaction capabilities.

With the integration of social networking features into CRM packages, companies may see immediate benefits such as faster support times. The social networking framework facilitates easy and quick communication at a very low cost. This allows companies to stay on top of issues and allowing customers to be kept in the loop on the status of their issues.

With social networking come a lot of other extra features that may seem extraneous, but can add to the overall customer relationship experience. With personalization features such as user profile management, customers and employees have a face and personality behind them, allowing relationships to grow stronger.

Social Networking has grown extremely popular recently. The ability for CRM providers to adapt and implement some of the features that make it popular could be vital in determining who succeeds or fails in the future.

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  1. OnlineCRM says:

    It is amazing how many software solutions there are in the market place and it gets rather confusing. One solution that provides great email marketing with the ability to track and manage your business contacts including customers, suppliers and distributors is an online business solution. It is easy to use, powerful and most importantly affordable. Check it out at

  2. I think it is inevitable that this is the path that will be taken. It will only be a matter of time before CRM developers follow suit.

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