Signs Definitive Agreement to Acquire Model Metrics

With Model Metrics, adds mobile and social expertise to accelerate the shift to the social enterprise
Acquisition will allow company to further transform customers and empower global partner ecosystem to deliver social enterprise success

SAN FRANCISCO (November 14, 2011) – (NYSE: CRM), the enterprise cloud computing company (, today announced it has entered into a definitive agreement to acquire Model Metrics, a mobile and social cloud consulting services company. With Model Metrics, will add mobile and social expertise, allowing the company to further transform customers and empower its global partner ecosystem. The transaction is expected to close in’s fiscal fourth quarter ending Jan. 31, 2012, subject to customary closing conditions.

Comments on the News

  • “We are thrilled with the incredible response from customers and partners to the social enterprise vision,” said George Hu, COO, “The addition of Model Metrics’ mobile and social expertise will accelerate’s ability to lead the shift to the social enterprise and empower partners to develop their social enterprise practice.”
  • “Our core services strategy has always been to create a thriving partner ecosystem, and this acquisition enables us to double down on that strategy in the world of the social enterprise,” said Maria Martinez, EVP Customers for Life, “With Model Metrics, our strategic services team will have more of the mobile and social capabilities required to enable and accelerate the success of our partner ecosystem.”
  • “ and Model Metrics share a vision for the social enterprise,” said, Adam Caplan, founder and CEO, Model Metrics. “By joining, we can help more companies unlock the value of cloud computing with disruptive mobile and social technologies.”

Founded in 2003, Model Metrics pioneered the business process and technology alignment required to help companies accelerate their adoption of cloud computing. The company quickly recognized the importance mobile and social technologies would play in the future of enterprise cloud computing and began to focus on strategic app development and deployment. As a result, the Model Metrics team has led some of the largest mobile and social cloud deployments and created a mobility practice that delivers enterprise apps with a user experience that customers love.

Today, Model Metrics has more than 500 customers, including Blue Shield of California, Heidrick & Struggles, and Standard Register. With its focus on disruptive mobile technology, Model Metrics has completed more than 1,000 Salesforce deployments for companies of all sizes, including some of the Fortune 100. Accelerates the Shift to the Social Enterprise has shown customers a vision for how they can become a social enterprise by leveraging social, mobile and open cloud technologies. The Model Metrics team will join’s strategic services organization where they will focus on developing and sharing best practices with partners to accelerate social enterprise success. Now, the partner ecosystem will be able to leverage Model Metrics’ expertise in mobile and social design conception, user experience, business process alignment, and frameworks for building employee and customer facing apps.

Details Regarding the Proposed Acquisition

The transaction is expected to close in mid-Q4, subject to customary closing conditions. The transaction is not expected to have a material impact on either revenue or EPS for Q4 or FY12.

About Model Metrics

Model Metrics delivers solutions and services at the cutting edge of the cloud computing industry. Since its founding in 2003, Model Metrics has become one of the most diversified and respected partners of, Amazon Web Services, Adobe, Apple, and Google. Headquartered in Chicago, Model Metrics’ customer base spans all industries and includes enterprises such as Blue Shield of California, Elkay, Heidrick & Struggles, Hill-Rom Company, Ryerson, and Standard Register.

With a focus on mobile and call center technology, social enterprise solutions, business process and change management innovation, and custom development, Model Metrics has completed 1,000+ Salesforce deployments for mid-sized and Fortune 1000 companies. Its world-class application development skills using, Adobe Flex and AIR, Amazon Web Services, Google and the Apple iPhone enable the creation of custom applications featuring multimedia-rich user experiences.


With 100,000+ customers, is the enterprise cloud computing company that is leading the shift to the social enterprise. Social enterprises leverage social, mobile and open cloud technologies to put customers at the heart of their business. Based on’s real-time, multitenant architecture, the company’s platform and application services include:

  • Salesforce Chatter, a private social network for your business
  • Salesforce Sales Cloud, for sales force automation and contact management
  • Salesforce Service Cloud, for customer service and support solutions
  • Salesforce Radian6, for social media monitoring and engagement
  • Salesforce, the most complete source of accurate business data
  • AppExchange, the leading marketplace for enterprise cloud computing applications
  •, for custom application development
  • Heroku, for building social and mobile apps in Ruby
  •, the world’s first enterprise cloud database

Any unreleased services or features referenced in this or other press releases or public statements are not currently available and may not be delivered on time or at all.  Customers who purchase applications should make their purchase decisions based upon features that are currently available. has headquarters in San Francisco, with offices in Europe and Asia, and trades on the New York Stock Exchange under the ticker symbol “CRM.” For more information please visit, or call 1-800-NO-SOFTWARE.

Cautionary Statement Regarding Forward-Looking Statements

This press release contains certain forward-looking statements about and Model Metrics, including statements that involve risks and uncertainties concerning’s proposed acquisition of Model Metrics, the potential financial impact of the acquisition, the expected closing of the acquisition, anticipated product information and strategy, benefits of the proposed acquisition and broader related activities to customers, partners and others in the industry, the acceleration of shift to social enterprise, the enhancement of’s mobile and social capacities and the resulting empowerment of partner ecosystem, market and industry trends, and general business outlook. When used in this press release, the words “can,” “will,” “intends,” “expects,” “is expected,” similar expressions and any other statements that are not historical facts are intended to identify those assertions as forward-looking statements. Any such statement may be influenced by a variety of factors, many of which are beyond the control of or Model Metrics, that could cause actual outcomes and results to be materially different from those projected, described, expressed or implied in this press release due to a number of risks and uncertainties. Potential risks and uncertainties include, among others, the possibility that the transaction will not close or that the closing may be delayed, the anticipated synergies and benefits of the combined companies may not be achieved, the combined companies may experience delays, unexpected costs or be unable to complete integration activities in a timely manner, if at all, the possibility that key personnel of Model Metrics may not be retained by, responses from competitors, customers, partners and developers, general economic conditions in the markets in which either company does business, and the possibility that or Model Metrics may be adversely affected by other economic, business, and/or competitive factors. Accordingly, no assurances can be given that any of the events anticipated by the forward-looking statements will transpire or occur, or if any of them do so, what impact they will have on the results of operations or financial condition of or Model Metrics.

In addition, please refer to the documents that files with the Securities and Exchange Commission on Forms 10-K, 10-Q and 8-K. These filings identify and address other important factors that could cause’s financial and operational results to differ materially from those contained in the forward-looking statements set forth in this press release. You are cautioned to not place undue reliance on forward-looking statements, which speak only as of the date of this press release. Neither nor Model Metrics is under any duty to update any of the information in this press release.

Copyright (c) 2011, inc. All rights reserved., Salesforce, Chatter, Sales Cloud, Service Cloud, Radian6,, AppExchange,, Heroku, and all associated logos are trademarks of, inc. in the United States and other countries. Other names used herein may be trademarks of their respective owners.


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