RightNow Receives “Shortlist” Recommendation in Ovum’s CRM for Higher Education Industry Solutions Guide

RightNow CX Earns Top Scores for Exceptional Multi-Channel Communication Capabilities, State of the Art Workflow Functionality, and Easy Deployment of Cloud-Based Solutions

BOZEMAN, Mont. (August 04, 2010) – RightNow (NASDAQ:RNOW) announced today that Ovum recommends RightNow CX, the customer experience suite, be placed on any higher education institution’s shortlist for customer relationship management (CRM) technology selection.

According to Ovum’s June 2010 Industry Solutions Guide “Selecting a CRM Vendor in the Higher Education Market,” RightNow “had the highest score amongst all of the profiled vendors in three of the six technology assessment categories. RightNow is able to do this by packaging robust, corporate sector functionality in a higher education accessible package… Moreover, the SaaS delivery model and focus on efficiency tools brings further value and as a result, Ovum recommends that institutions shortlist RightNow Technologies when purchasing a CRM solution.”

In evaluating the RightNow CX suite for higher education, Ovum stated:

  • RightNow CX has exceptional multi-channel communications capabilities, running the gamut from telephony and mobile to Social Experience Design, Communities and Cloud Monitor, which harnesses the communications’ power of a myriad of social networking sites.
  • RightNow CX’s automated workflow functionality is state of the art and presented in an easy to understand and visual format.
  • Drawing on RightNow’s considerable experience in the contact center, the solution desktop is designed to help end users resolve issues efficiently without compromising service levels.
  • The combination of RightNow being a true SaaS solution and the availability of higher education frameworks greatly reduces the burden of implementation.
  • RightNow CX is equipped to handle the management of constituent interactions at every stage of the student lifecycle…institutions can expand the solution across multiple departments without major new investments.

“RightNow offers a complete and innovative solution for the higher education industry with ‘out-of-the-box’ specific functionality. Delivered exclusively through a multi-tenant Cloud model, the RightNow CX solution enables faster deployment times and reduces the ongoing burden of its administration. These capabilities help RightNow to support the entire student lifecycle.”

Nicole Engelbert, practice leader, technology industries, Ovum

“We are excited to receive this high ranking in Ovum’s Higher Education Industry Solutions Guide. RightNow CX provides a tailored solution that helps our more than 140 higher education clients deliver superior experiences, while optimizing recruitment and improving retention.”

Kevin Paschuck, vice president of public sector, RightNow

About RightNow

RightNow is helping rid the world of bad experiences one consumer interaction at a time, seven million times a day. RightNow CX, the customer experience suite, helps organizations deliver exceptional customer experiences across the web, social networks and contact centers, all delivered via the cloud. With more than eight billion customer interactions delivered, RightNow is the customer experience fabric for nearly 2000 organizations around the globe. To learn more about RightNow, go to www.rightnow.com.

RightNow is a registered trademark of RightNow Technologies, Inc. NASDAQ is a registered trademark of the NASDAQ Stock Market.


RightNow Technologies
Chaundera Wolfe, 406-556-3323

Source: RightNow