RightNow CX for Facebook and RightNow Custom Objects Are Now Generally Available

BOZEMAN, Mont. (November 17, 2010) – RightNow (NASDAQ: RNOW) CX for Facebook and RightNow Custom Objects are now generally available as part of RightNow CX November 2010. RightNow CX, the customer experience suite, uniquely powers integrated web, social and contact center interactions anywhere consumers engage with their favorite brands.

RightNow CX for Facebook

Starting today, organizations can seamlessly deliver exceptional customer service experiences to their consumers and fans across Facebook’s global social network. With RightNow CX for Facebook, organizations can provide a full set of interaction options

RightNow CX for Facebook leverages the common RightNow knowledge foundation, interaction history, support workflow and escalation, community moderation tools, and reporting and analytics capabilities. This fully integrated solution means that organizations will benefit from a single view of consumer interactions both from Facebook and other channels, and consumers will receive consistent experiences and seamless transitions as they traverse interaction channels. RightNow CX for Facebook is also available in all 33 languages that RightNow supports.

With RightNow CX for Facebook, consumers and fans can receive exceptional customer service experiences directly on Facebook, including:

  • Find answers within the RightNow powered knowledge base and online communities
  • Add comments and rate answers that appear in an organization’s knowledge base
  • Pose questions
  • Keep track of their discussions
  • Share their experience with others on Facebook

RightNow Custom Objects

RightNow Custom Objects, part of the first customer experience cloud platform, allows integrators and developers to build and customize business objects in the RightNow database schema, enabling them to create new applications, interaction channels, and components on the RightNow CX Cloud Platform.

The RightNow CX Cloud Platform provides all of the elements required to deliver exceptional customer experiences in today’s demanding business environment, such as RightNow App Builder, a complete suite of tools to rapidly extend, configure and integrate customer experience applications.

RightNow App Builder includes a critical development tool, RightNow Custom Objects that opens up the RightNow CX Cloud Platform, allowing RightNow clients and partners to create new customer experience applications natively within the RightNow suite and extend RightNow CX to incorporate client- and industry-specific business processes. For example, adding a new service channel such as in-game help, building desktop extensions such as an order processing component, or creating industry specific workflows and applications to tailor RightNow CX for specific vertical markets.

About RightNow

RightNow is helping rid the world of bad experiences one consumer interaction at a time, eight million times a day. RightNow CX, the customer experience suite, helps organizations deliver exceptional customer experiences across the web, social networks and contact centers, all delivered via the cloud. With more than ten billion customer interactions delivered, RightNow is the customer experience fabric for nearly 2000 organizations around the globe. To learn more about RightNow, go to www.rightnow.com.

RightNow is a registered trademark of RightNow Technologies, Inc. NASDAQ is a registered trademark of the NASDAQ Stock Market.


RightNow Technologies, Inc.
Chaundera Wolfe, 406-556-3323
Horn Group for RightNow
Simone Souza, 415-905-4013

Source: RightNow