ParaFest ’08 to Feature Bestselling Author and International Speaker on World-Class Customer Service

Parature Announces Robert Spector, Author of The Nordstrom Way: The Inside Story of Americaâ??s #1 Customer Service Company as the Keynote Speaker for Their Worldwide Usersâ?? Conference

Vienna, VA (November 07, 2007) – Parature, a global leader in on-demand customer support and help desk software, announced today that Robert Spector, bestselling author and international speaker on world-class customer service will be the keynote speaker at ParaFest ’08, the company’s fourth users’ conference. ParaFest ’08 will be held April 2 – 4, 2008 at the Green Valley Ranch Resort, Spa & Casino in Las Vegas, NV. This innovative conference will allow Parature users from across the world to gain valuable knowledge from industry experts and thought leaders, while networking with colleagues and peers.

Mr. Spector is best known for writing the national bestseller, THE NORDSTROM WAY: The inside story of America’s #1 Customer Service Company. His book takes the first and only up-close and personal look at how Nordstrom became the national standard of customer service and he is the only journalist ever given total access to the inner workings of the Nordstrom culture. The Nordstrom Way spent 17 weeks on the Business Week Bestseller List and has been translated into Japanese, Korean and Chinese. Mr. Spector’s inspiring speaking engagements break down the elements of the Nordstrom philosophy and explain how they can be adapted for virtually every kind of organization by detailing the management principles that have made them the gold standard for customer service.

“We are excited to have such a dynamic and charismatic individual as Mr. Spector to be the keynote speaker at ParaFest’08,” said Duke Chung, Parature CEO and President. “His insight into the Nordstrom culture and the importance of satisfying customers will be an invaluable advantage to the customers, partners, employees and other industry experts that will attend this preeminent event.”

ParaFest ’08 will feature an exciting mix of case studies, best practices workshops, and hands-on training sessions led by Parature customers and other industry experts. Attendees will have the unique opportunity to exchange ideas and network with their peers as well as with Parature executives and staff. Attendees will also take advantage of the Parature Solutions Center where users will meet with Parature experts to experience new products and learn new tips and techniques for using Parature software.

Attendees registering for ParaFest ’08 by December 31, 2007 will receive a $200 discount off of the regular rate. Please visit www.parafest.com for registration and additional information.

Source: Parature

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