P arature Releases Free White Paper on Ascending the Customer Service Ladder

White Paper Explores Five Things to Do to Get Promoted in Customer Support

Vienna, VA (February 27, 2008) – Parature, a global leader in on-demand customer service software, announced today the release of a free white paper offering customer service professionals insight into ascending the professional ladder in a service and support organization today. The white paper entitled “To Get Promoted in Customer Support, Do These Five Things” is available online at http://www.parature.com/res_whitepapers.aspx.

Maneuvering through the ranks of a customer service and support organization to successfully climb the career ladder demands both technical and business acumen, so service representatives must display a range of skills across both of these disciplines. “To Get Promoted in Customer Support, Do These Five Things” explores the skill sets that combine leadership, an understanding of the business and of support’s potential to differentiate it, ready and relevant ideas, and collaboration ease with an understanding of available technologies and the ways they can automate and streamline service operations.

Parature enables any organization to fundamentally change the way they support their customers through its Software-as-a-Service (SaaS) delivery and integrated, intuitive design that empowers organizations to better and more efficiently serve, support, engage with and retain customers in today’s Web world. The seamlessly integrated suite of Parature modules allows organizations to effectively manage all of their support needs. This dynamic, on-demand software enables organizations to get up and running quickly, easily and efficiently.

“Parature is dedicated to helping customer service professionals, not only deliver superior customer service, but to excel within their profession,” stated Parature CEO and President Duke Chung. “We demonstrate this commitment, not only by providing the smartest, most efficient customer service software, but by providing valuable written content as well. Parature has conducted in-depth research to provide relevant and thought provoking insight into industry trends that will contribute to the individual success of customer service professionals and enable organizations to provide exceptional customer service.”

Source: Parature

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