Marketo User Community Celebrates First Anniversary
More than 10,000 Members, Forrester Groundswell Finalist, and Dozens of Community-Powered Product Innovations Cap First Year
SAN MATEO, Calif. (December 06, 2011) – Marketo, the fastest-growing provider of Revenue Performance Management (RPM) technology, today celebrates the first anniversary of its user community, and thanks the thousands of customers and partners who have contributed to its growth and success during its inaugural year.
“The online Marketo Community was created for customers and partners to collaborate with each other, learn best practices, share tips and tricks, and forge new relationships,” said Heather Watkins, senior manager of customer communities and programs at Marketo. “We could never have predicted the community’s first-year growth would keep pace with Marketo’s own terrific numbers. Through the Marketo Community, businesses of all sizes learn from one another and help us continue to innovate the Marketo product suite.”
Marketo’s social forum has allowed users to access self-service articles, tutorials and videos, receive quicker answers to product questions, and access online training courses to dramatically accelerate their revenue growth. In addition, the Community’s active participants have become pivotal players in Marketo’s product roadmap by submitting and voting for ideas they’d like Marketo’s product team to consider. Marketo has already incorporated more than sixty nominated features into its products during the Community’s first year. This close tie to market demand illustrates Marketo’s aim to be one of the most innovative and fastest-growing cloud computing company in history.
Marketo Community highlights from 2011 include being named a finalist in Forrester’s Groundswell Awards for a B2B community, and Watkins presenting on the importance of self-service communities at Dreamforce 2011.
Marketo is celebrating its community success each day this week. Community members can participate to win prizes each day.
Revenue Performance Management (RPM) Defined
Revenue Performance Management (RPM) extends beyond traditional marketing automation and lead nurturing technologies to optimize interactions with buyers across the revenue cycle and accelerate predictable revenue growth. It includes the full range of online and offline customer interaction channels, including web, mobile, social and events. Marketo’s vision is to provide the tools, thought leadership, and best practices to change how marketing and sales work — and work together — to help companies of all sizes accelerate predictable revenue growth.
Marketo is the global leader in Revenue Performance Management. Marketo’s powerful yet easy-to-use marketing automation and sales effectiveness solutions transform how marketing and sales teams of all sizes work — and work together — to drive dramatically increased revenue performance and fuel business growth. The company’s proven technology, comprehensive services and expert guidance are helping more than 1,400 enterprise and mid-market companies around the world to turn marketing from a cost center to a business-building revenue driver. Marketo also offers Spark by Marketo™, a new brand of marketing automation tailored specifically for small businesses – the fastest-growing and largest segment of today’s economy.
Marketo was recently named one of “America’s Most Promising Companies” by Forbes Magazine, the fastest-growing private company of 2011 by the Silicon Valley Business Journal, and the “2011 CRM Market Leaders Awards Winner for Marketing Solutions” by CRM Magazine. For more information, visit www.marketo.com, or subscribe to Marketo’s award-winning blogs at blog.marketo.com.