Marketo Named a 2011 CRN Emerging Technology Vendor

Revenue Performance Management Leader Lands on Annual List For Third Year Running; Makes “25 Coolest Emerging Vendors” List

SAN MATEO, Calif. (August 25, 2011) – Marketo, the fastest-growing provider of Revenue Performance Management solutions, today announced that Everything Channel has selected the company as a 2011 CRN Emerging Technology Vendor and has placed Marketo on the “25 Coolest Emerging Vendors” list for 2011. The annual lists showcase technology vendors that are delivering high margins for solution providers with innovative and easy-to-use technologies.

Marketo’s Revenue Performance Management solutions revolutionize how businesses generate and accelerate revenue by helping them expand lead flow and optimize sales and marketing alignment so they can close the right deals faster. The company’s powerful, easy-to-use marketing automation and sales effectiveness capabilities increase revenue  – by as much as 40 percent – and help deliver the insights needed to drive predictable growth.

“Enabling customers with the tools and strategies to solve real business problems has always been a priority to solution providers. The market has grown increasingly competitive over the years; so too has the demand for innovative, channel-friendly technologies,” said Kelley Damore, VP, Editorial Director at Everything Channel. “From the cloud to semantic technology, this year’s list of Emerging Technology Vendors highlights the emphasis on innovation and ease of use that has been the hallmark of any successful channel offering.”

“This recognition reinforces the importance of revenue performance management as a must-have technology,” said Lori Bush Shepard, VP of Corporate Marketing at Marketo. “We are extremely proud to be recognized as a CRN Emerging Technology Vendor for our mission to provide the most innovative and proven solutions to transform organizations into high-performance revenue engines.”

The vendors that make up the CRN Emerging Technology Vendor list were founded in 2005 or later, have revenue under $1 billion and have an active U.S. channel strategy.  Final selection to the Emerging Technology Vendor list was made by the CRN editorial team after a review of submitted information. To view a sample of the list and read the editorial accompaniment visit

Revenue Performance Management (RPM) Defined

Revenue Performance Management (RPM) extends beyond traditional marketing automation and lead nurturing technologies to optimize interactions with buyers across the revenue cycle and accelerate predictable revenue growth. It includes the full range of online and offline customer interaction channels, including web, mobile, social and events. Marketo’s vision is to provide the tools, thought leadership, and best practices to change how marketing and sales work — and work together — to help companies of all sizes accelerate predictable revenue growth.

About Marketo

Marketo is the global leader in Revenue Performance Management. Marketo’s powerful yet easy-to-use marketing automation and sales effectiveness solutions transform how marketing and sales teams of all sizes work — and work together — to drive dramatically increased revenue performance and fuel business growth. The company’s proven technology, comprehensive services, and expert guidance are helping corporations around the world to turn marketing from a cost center to a business-building revenue driver.

Marketo has been recognized by CRM Magazine as the “2011 CRM Market Leaders Awards Winner for Marketing Solutions,” the 2010 CODiE award for “Best Marketing Solution,” the “Best Sales and Marketing 2.0 Solution” from SellingPower and the “Best Marketing Automation Application” by Salesforce customers on the AppExchange. As of August 2011, more than 1,200 enterprise and mid-market clients globally have adopted Marketo solutions. For more information, visit, or subscribe to Marketo’s award-winning blogs at

About Everything Channel

Everything Channel is the premier provider of IT channel-focused events, media, research, consulting, and sales and marketing services. With over 30 years of experience and engagement, Everything Channel has the unmatched channel expertise to execute integrated solutions for technology executives managing partner recruitment, enablement and go-to-market strategy in order to accelerate technology sales. Everything Channel is a UBM company. To learn more about Everything Channel, visit us at Follow us on Twitter at

Source: Marketo

Related Links