Brainshark Partners with Marketo to Help Marketers Drive Increased Engagement and Results Across the Customer Lifecycle

Using Brainshark and Marketo, Companies Improve Lead Quantity and Quality, and Provide Timely, Engaging Content

WALTHAM, Mass. (August 01, 2011) – Brainshark, Inc., the leader in online and mobile video presentations, today announced it has partnered with Marketo, the fastest growing provider of Revenue Performance Management solutions. Through the partnership, marketers can leverage solutions from both companies to hone their communications at all stages of the customer lifecycle

Marketo’s marketing automation and sales effectiveness solutions transform how marketing and sales teams of all sizes work

Brainshark enables marketing teams to keep up with the ever-increasing demand for more and better content. Using Brainshark, marketers can quickly and easily create high-impact and trackable video presentations, reaching their audiences anytime, on popular devices like smartphones and tablets. Customers report an increase in lead generation results by five to 10 times using Brainshark.

As today’s audiences are confronted with a deluge of information

  • Meet the need for timely and relevant video content, which can be easily shared across multiple channels and improves program response rates.
  • Enable more people within an organization, including product experts and executives, to quickly and easily create online videos.
  • Reach audiences with materials delivered in the visual format they prefer and on the devices they choose.
  • Gain greater insight into how viewers are interacting with content

“We use Brainshark and Marketo as a powerful combination for demand generation and lead nurturing,” said Tim Riesterer, chief marketing officer for Corporate Visions, a leading sales and marketing consulting company. “We use the technologies together to develop, deliver and track our video-driven, thought-leadership content

This partnership also enables Marketo and Brainshark to recommend each other’s products and services to leading companies nationwide. In addition, both companies are members of the Marketing Cloud, a consortium of cloud-based marketing services providers that helps organizations streamline and improve their marketing programs and drive demand.

“We are pleased to partner with Brainshark, whose technologies greatly complement our own award-winning solutions,” said Amy Guarino, vice president of business development at Marketo. “By using our technologies in tandem, companies can deliver high-impact and highly trackable materials to their audiences. This helps our customers’ ability to segment and score leads, and helps them maximize results on all marketing activities throughout the entire revenue cycle.”

Kate Skelly, vice president of corporate and business development at Brainshark, said: “Through our partnership with Marketo, companies can increase the quantity and quality of their leads

On August 3, Brainshark and Marketo will present a webinar titled “Improving Lead Nurturing Through Amazingly Engaging Content.” To register, please visit:

About Marketo

Marketo is the global leader in Revenue Performance Management. Marketo’s powerful yet easy-to-use marketing automation and sales effectiveness solutions transform how marketing and sales teams of all sizes work

Marketo has been recognized with the 2010 CODiE award for “Best Marketing Solution,” the “Best Sales and Marketing 2.0 Solution” from SellingPower, and the “Best

About Brainshark, Inc.

Brainshark provides the leading cloud-based software for creating, sharing and tracking online and mobile video presentations. With Brainshark, businesspeople can easily transform static content such as PowerPoint® documents into voice-enriched video presentations that can be accessed anytime, on-demand. Customers can also obtain extensive viewing details, enabling them to measure the effectiveness of their content and follow up accordingly. Thousands of companies

Source: Marketo