Amdocs Helps Canada’s Mobilicity Launch Pay-In-Advance Wireless Operations

New entrant deploys business and operational support systems in a managed services environment

TORONTO (September 15, 2010) – Mobilicity, a new provider of unlimited, 3.5G mobile pay-in-advance services in Canada, and Amdocs (NYSE: DOX), the leading provider of customer experience systems, today announced that Mobilicity has deployed Amdocs products using a managed services model to establish its entire OSS and BSS (operations and business support systems) operations. A rapid deployment enabled Mobilicity to launch the first of its unlimited offerings, on schedule, in Toronto recently.

“Using Amdocs’ managed services, we benefit from the same expertise, tools, systems and scalability as large customers, in an engagement model that is simple and affordable for a startup like us,” said Dave Dobbin, president and chief executive officer of Mobilicity. “Amdocs gives us the business efficiencies we need to quickly launch our talk, text and data offerings and ensure our customers an easy experience during ordering, activation and service interactions – allowing us to focus on growing our market share.”

Amdocs is managing operations, development and maintenance for all of Mobilicity’s Amdocs systems, as well as for third-party sales and enterprise systems.

Amdocs CES (customer experience systems) supports the entire order-to-cash and order-to-activation processes at Mobilicity, from when a customer orders new services via the web, the call center or at a retail outlet, to activating and supporting devices, to billing and revenue collection. Amdocs systems deployed include BSS products for online charging, prepaid balance management, partner settlement and mediation, as well as ordering, self-service and CRM (customer relationship management) for the contact center and the retail store. Mobilicity also deployed Amdocs’ enterprise-wide product catalog and Amdocs OSS products for activation and real-time session control.

Amdocs has more than 25 years of managed services experience and has developed tools and business process best practices. Amdocs supports today more that 200 million subscribers worldwide in a managed services environment. Among its managed services customers are several of the world’s leading communications service providers and media and directory publishers, including AT&T and Sprint in the U.S., Elisa in Finland, T-Mobile UK and Sensis in Australia.

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About Mobilicity (DAVE Wireless)

Mobilicity, Canada’s UNLIMITED 3.5G mobile operator, provides city-based consumers with simple, value-packed talk, text and data plans on its state-of-the-art, unlimited 3.5G network – without contracts, credit checks or hidden charges. Formerly known as Data & Audio Visual Enterprises Wireless Inc. (DAVE Wireless), the company is led by Obelysk, a diversified Canadian holding company, and Quadrangle Capital Partners, a global investor in the telecommunications and media sectors with more than $3 billion of capital under management. Mobilicity was recently named one of Canada’s Top 25 Up and Coming Information & Communication Technology start-ups by the Branham Group Inc. Further information about Mobilicity can be found at

About Amdocs

Amdocs is the market leader in customer experience systems innovation. The company combines business and operational support systems, service delivery platforms, proven services, and deep industry expertise to enable service providers and their customers to do more in the connected world. Amdocs’ offerings help service providers explore new business models, differentiate through personalized customer experiences, and streamline operations. A global company with revenue of $2.86 billion in fiscal 2009, Amdocs has more than 18,000 employees and serves customers in more than 60 countries worldwide. For more information, visit Amdocs at

Amdocs’ Forward-Looking Statement

This press release includes information that constitutes forward-looking statements made pursuant to the safe harbor provision of the Private Securities Litigation Reform Act of 1995, including statements about Amdocs’ growth and business results in future quarters. Although we believe the expectations reflected in such forward-looking statements are based upon reasonable assumptions, we can give no assurance that our expectations will be obtained or that any deviations will not be material. Such statements involve risks and uncertainties that may cause future results to differ from those anticipated. These risks include, but are not limited to, the effects of general economic conditions, Amdocs’ ability to grow in the business segments it serves, adverse effects of market competition, rapid technological shifts that may render the Company’s products and services obsolete, potential loss of a major customer, our ability to develop long-term relationships with our customers, and risks associated with operating businesses in the international market. Amdocs may elect to update these forward-looking statements at some point in the future, however the Company specifically disclaims any obligation to do so. These and other risks are discussed at greater length in the Company’s filings with the Securities and Exchange Commission, including in our Annual Report on Form 20-F for the fiscal year ended September 30, 2009, filed on December 7, 2009 and in our quarterly 6-K forms furnished on February 8, May 13 and August 9, 2010.

Source: Amdocs

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