Absolute Performance Selects Soffront Hosted CRM Software to Replace Salesforce.com

FREMONT, Calif. (December 14, 2010) – Soffront® Software Inc., www.soffront.com, a leading provider of CRM software for over 18 years, today announced that Absolute Performance (www.absolute-performance.com) selected Soffront CRM to improve efficiency in sales, marketing and customer service. Absolute Performance provides application performance management software as a service.

“For many years, we subscribed to Salesforce.com for sales force automation and Parature for customer service. To increase efficiently, we wanted to consolidate both CRM and customer service into one solution,” said Caleb Olthoff, CRM project leader at Absolute Performance. “Currently, it takes too many steps to get to the end result, because the double entry of data wastes time and money. Soffront will allow us to reduce the number of steps in our current workflow.”

After inviting ten vendors to submit comments on Absolute Performance’s business requirements, the company selected the top four vendors to participate in a demo and trial. “Ultimately, the selection team unanimously chose Soffront hosted CRM based on the product’s ease of navigation, reporting, time tracking, and configuration capabilities,” explained Olthoff.

According to Olthoff, Soffront CRM will make a significant positive impact on their business. “We are impressed with Soffront’s flexibility, which allows us to tailor the software to meet our specific needs. Soffront’s robust workflow features will dramatically improve the efficiency in our sales, marketing and customer support processes,” concluded Olthoff.

About Soffront

Soffront has over 18 years of experience of delivering CRM software solutions to small-to-medium companies. Soffront eliminates the need to subscribe to multiple service providers by providing one integrated solution for all departments of a company. Soffront CRM is easy-to-use and easy-to-navigate allowing users to be more productive without slowing them down. Soffront is easy-to-configure by business users. With on-premise and hosted CRM, floating or named user options, Soffront is

Soffront Software Inc.
Alison Golan, 904-230-0349

Source: Soffront