MAG deploys Microsoft CRM

Mark Anthony Group, which is based in Vancouver and manufactures and distributes wines and beverages, has selected the CRM solution by Microsoft because it integrates well with MS Office applications that the company employees are comfortable with. The company hopes that by upgrading to Microsoft Dynamics CRM 3.0, it will be able to integrate data that currently resides in various repositories. The manner in which MAG is deploying CRM points toward a trend in which the distinctions between traditional applications are getting blurred. cio-today.com says:

MAG, for example, is integrating CRM over its customer contact chain to track issues such as missing product and delayed orders.

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